اتجاهات اللوحات الرقمية في مرحلة ما بعد Covid لمراكز QSR
Covid-19 has severely impacted the quick service restaurant industry but many QSR chains that thrived during this period had heavily invested in outdoor سيكون جاهزا للعمل and AI-driven computer vision technologies. These technologies have become more important and we predict they will continue to play an even greater role as QSR chains adapt to the new normal.
كن مستعدًا لمناطق تناول الطعام
Restaurant space planning will be very important as more guests embrace off-site dining. Many QSR brands are planning for smaller dining areas as they expand their drive-through capacity to deal with more off-site dining. With food delivery services becoming more popular, dedicated delivery pick-up areas are also being planned. These are great opportunities for لوحات القائمة الرقمية واللافتات الرقمية الخارجية.
For example, digital screens can inform visitors of current health and safety protocols or announce when take-out orders are ready for pick-up. In a post-Covid world, expect to see سيكون جاهزا للعمل deployed in a much more targeted way.
الابتكار سيكون المفتاح
Many QSRs are expanding their take-out capacity by doubling or tripling the number of drive-through lanes and pick-up windows. To reduce wait times, restaurant chains are investing in mobile apps so they can have orders ready by the time guests show up. These solutions rely on GPS-enabled apps that send location data to each store. As guests get closer to their designated restaurant, orders are processed, and electronic payments are collected for a contactless experience. By linking mobile app data to outdoor digital signage displays, QSR operators can offer personalized greetings relevant parking information.
AI-enhanced computer vision software products are also being adapted to optimize the drive-through experience. Navori’s برنامج AQUAJI Marketing Analytics can scan and recognize vehicles as they enter a restaurant’s parking lot. Once recognized, cars are redirected to specific drive-through lanes or pick-up windows where orders are waiting.
Computer vision software can monitor the length of drive-through queues, track each vehicle’s dwell time, and send alerts to management so they can assign more resources to speed up order processing. Efficient drive-through order processing is fast becoming essential to every restaurant’s success.
توسيع المطعم في الهواء الطلق
لافتات رقمية خارجية screens are already a mainstay for many QSR chains, and we expect their use will continue to grow post-pandemic. Outdoor digital signage and computer vision analytics can help in many areas of the business:
- مراقبة وإدارة فتحات وقوف السيارات وفتحات القيادة.
- تقليل أوقات الانتظار.
- توجيه الضيوف وخدمات التوصيل إلى منطقة الاستلام الصحيحة.
- تأكيد بنود الطلب.
- اقترح خيارات جانبية وشراب بناءً على تكوين الطلب.
- Promote higher-margin items on drive-through لوحات القائمة الرقمية.
- عرض أرقام الطلبات للاستلام.
- الإعلان عن بروتوكولات الصحة والسلامة لكل موقع.
- Improve the customer experience.
أصبح فهم رحلة الضيف أكثر أهمية من أي وقت مضى
With smaller indoor dining areas and rapidly changing guest behavior, it pays to understand your customers.
لوحات القوائم الرقمية paired with computer vision technology can play an important role in identifying trends and responding to changes effectively. Strategically placed cameras can capture information used to identify repeat customers or read automobile license plates and adapt menu offerings based on each guest’s profile.
دمقرطة التكنولوجيا الفائقة
Digital menu boards and outdoor signage are no longer exclusive to multinational restaurant chains. Today, independent chains and even individual restaurants can afford to invest in digital signage and computer vision technologies such as Navori Labs’ mature and حلول برمجية ميسورة التكلفة.