لماذا تعتبر اللوحات الرقمية فعالة للغاية؟

لماذا تعتبر لافتات العرض الرقمي فعالة للغاية؟

أصبحت اللافتات الرقمية أداة اتصال أساسية. كانت هناك العديد من الدراسات التي أثبتت فعالية تقنيات اللافتات الرقمية. على سبيل المثال ، اكتشفت دراسة أجريت عام 2010 أن 70% من الأمريكيين قد شاهدوا شاشة رقمية في الشهر الماضي وشاهد 52% عرضًا خلال الأسبوع الماضي. تقدم سريعًا إلى اليوم ويمكنك أن تتخيل أن هذه الأرقام قد نمت بشكل ملحوظ.

ليس فقط المزيد من الناس يلاحظون يعرض لافتات رقمية، يقضون وقتًا أطول في التفاعل معهم ويتذكرون المزيد من المعلومات المعروضة.

أثبتت شاشات اللافتات الرقمية أنها أكثر فاعلية من الملصقات المطبوعة التقليدية ومواد نقاط الشراء للأسباب التالية:

محتوى اللوحات الرقمية ديناميكي

The combination of bright colors and motion make digital signage displays hard to ignore. With its support for video and animated content, digital signage attracts attention better than other types of communication medium. Digital signage is also self-updating, since content can also include real-time news from RSS feeds and social media feeds. The ability to deploy any content at any time, from any location, makes digital signage more dynamic than any other display medium.

تعرض اللوحات الرقمية زيادة المبيعات

Studies after studies have proven that digital signage displays sell more product compared to other forms of point of purchase signs. Dynamic displays are the “silent salespeople” of the 21شارع  A digital display is always available and ready to help shoppers by providing product features and benefits, pricing and more.

TV ads can be re-purposed and shown on digital signage displays, mixed in with product information, items on sale and other content of interest to shoppers. Digital signage has found its way into automobile dealerships, food stores, furniture and appliance stores, home décor and renovation stores, warehouse stores and other retail locations.

اللافتات الرقمية مربحة للغاية

The cost of hardware and software keeps dropping which makes digital signage more affordable. Lower acquisition and maintenance costs mean digital signage displays can pay for themselves quickly. Once the hardware investment has been made, there are few recurring costs other than the production of new content. There are none of the shipping and disposal costs normally associated with static, printed material.

Digital signage helps to communicate better

Displays installed in offices, lunch rooms and common areas have proven to be significantly more effective than the traditional “bulletin board” approach. The content shown on these displays can be updated constantly to provide a steady stream of information, entertainment and educational clips. Displays installed in call centers can be connected to automated information systems to show call response times and other valuable statistics.

Business intelligence is another area that has benefited greatly from digital signage. Critical business data and statistics are displayed in real-time on employee-facing screens. These systems ensure staff is provided with up-to-the-minute information, ensuring decisions are taken promptly and efficiently.

تقدم اللافتات الرقمية المحتوى على الفور

يعد امتلاك القدرة على نشر الرسائل الفورية وتشغيل محتوى الوسائط عبر شبكات كبيرة من شاشات العرض المتصلة أمرًا بالغ الأهمية للعديد من التطبيقات. على سبيل المثال ، تتطلب القطاعات التعليمية والحكومية المراسلة الفورية و قدرات التنبيه؛ متجر البيع بالتجزئة ومشغلي مطاعم الخدمة السريعة مثل القدرة على عرض معلومات التسعير المحدثة على لافتات نقاط البيع ولوحات القوائم الخاصة بهم ؛ يحتاج مديرو المكاتب وموظفو الاتصال المؤسسي إلى إبلاغ الموظفين والزوار. يمكن أن نذهب على وعلى…

اللافتات الرقمية تقود الطريق

Wayfinding has benefited tremendously from تقنيات الإشارات الرقمية. What used to be based on static signage boards has evolved into fully interactive visitor information systems. By pairing digital signage hardware players to touch screens, designers can now provide a complete interactive multimedia experience.

Typically, a 2D or 3D layout is shown on a touchscreen and visitors can navigate the plan by simply pointing to their destination. A path is then shown on screen, sometimes accompanied by a video tour showing the way to the destination. تحديد الطريق يمكن للأكشاك أيضًا توفير معلومات إضافية عبر رموز QR التي يمسحها الزوار باستخدام هواتفهم الذكية أو باستخدام الرسائل القصيرة وغيرها من التقنيات المماثلة.

mall retail info

تعد اللافتات الرقمية من مصادر الدخل

الإشارات الرقمية شبكات إعلانية are highly profitable and growing. Flat panel displays strategically positioned for maximum visibility ensure the highest possible viewership which is critical for brand owners and advertisers. Viewership measurement technologies are often integrated with digitals signage displays to provide highly accurate viewership profiles.

Marketers and advertising agencies can tie-in ad impressions to demographics to create highly targeted ad campaigns that outsell any other platform.  Digital signage’s ability to deliver specific content based on display location or demographic make it an essential tool for modern advertising programs.

الدوافع الرقمية لافتات

تدرك إدارة الشركات ذلك بشكل أفضل و يساعد التواصل الأكثر فاعلية في تمكين الموظفين located in remote locations. It’s a known fact that mobile staff such as sales people, truck drivers and other remote staff can sometimes feel a bit isolated and detached from head office. Directives and other corporate messages don’t always make it to remote locations and disconnected employees often feel left out.  When this happens, some employees don’t feel part of the company and morale suffers.

Digital signage can display any content over any distance at very little cost. There are no limits to the number of screens that can be deployed, and screens are updated with new content whenever there is new information to be shared. By deploying engaging content that is regularly updated, managers and human resources personnel can ensure the entire staff is kept informed. Updates can be sent at any time and it will be viewed by the entire workforce, regardless of their location.

اللافتات الرقمية تُعلم وتثقف

Successful organizations plan their digital signage deployments in such a way to maximize staff and customer exposure. This way broadcasts can be tailored according to each audience.  Customers get presented with sales, advertising or informational content while staff is provided with training content, strategic information, and various other business focused information streams.  The idea is to maximize the return on investment by leveraging the entire شبكة الإشارات الرقمية.

ترفيه اللافتات الرقمية

One of the most useful application of تقنيات الإشارات الرقمية revolves around entertaining viewers. Nowhere is this more important than where there are long wait times like inside elevators, in elevator hallways, in waiting rooms, at store checkouts, in government offices, and other similar locations.

يعرض اللافتات الرقمية located in these areas can provide much needed entertainment content which helps reduce perceived dwell times.  This is essential to improve customer and visitor experience, for any type of venue. In these cases, it’s best to provide a mix of advertising, infotainment, and news to get optimal results.

تترك اللافتات الرقمية انطباعًا جريئًا

Innovative environmental signage concepts let architects and interior decorators use digital signage displays as decorative elements. When digital signage is freed from horizontal and vertical orientations, you end up with dramatic building facades and lobbies that invite people to come inside.

Using video walls and abstract video animations, decorators can easily update the look of any open space or change the mood depending on the time of day, special event, or any other criteria. شاشات LED and flat panels can be arranged in various configurations to maximize the visual impact, while content can be made up of repurposed animations or videos.