Corporate Communications Digital Signage: Tips and Best Practices
Integrating and deploying Digital Signage for corporate communications entails more than just installing displays and firing off content – it is all about integrating a tool with the intention of optimizing a communications process toward an audience.
This audience can be internal (employees, workers including non-desk employees) or external (visitors, customers, passengers, public crowd…)
Being a new process in an organization’s structure, the such implementation should be well considered in order to optimally fit the existing workflow environment in such a way that it puts no burden on the current HR resources or require as less additional resources as possible.
Structuring the communications flow within the organization
A Digital Signage solution typically is deployed over a number of different sites. These can be either geographically spread or can be different areas inside one single building and usually are a combination of both.
Whatever the organization’s nature, usually the different sites have their own criteria the communication needs to match. These can be language based when geographically spread, content specific depending on the department or store, and usually also a combination of such.
Then, organize your Digital Signage deployment in a unique matrix-modeled way. You can manage your entire site topography exactly the way you want, managing displays in groups and subgroups or tags down to managing content specifically for an individual site or screen. The matrix philosophy enables to correlation and diffuses content in any way the organizational communications scenario requires.
This seems complex at first glance, but with NAVORI QL this process is the more simple and easy to use and comes with an astonishing performance.
Managing the digital signage platform: end-to-end control
Beyond the communications workflow, digital signage software has to monitor the entire network of players in order to maintain control of the status of the players and screens. The hardware deployed can be centrally controlled and the power on/off of players and screens can be managed in the function of f.i. opening hours.
Managing the message: content matters
Content templates have to incorporate real-time information or multi-zone playback and different display zones with an individual playlist.
Data feeds and real-time information can be included. This information can be retrieved from any internal database or from any external source: corporate extranet, share point, RSS feeds, website pages, applets, sensor data …
The content can also be interactive and on demand. QL maintains the interactivity of media content to power information kiosk systems and any type of interaction on content or player system level is possible.
Lastly, the software has to feature a content-triggering API to fire content from an external device (key control, remote control, alarm signal interface, barcode, QCR, video motion control or recognition device, GPS, …) or data threshold values (stock levels, storage temperature,…)
Managing the workflow: seamless integration
Whatever the communications scenario, Digital Signage software must seamlessly integrate into a multi-user environment: a virtually unlimited number of users can operate the system, and each user’s specific rights can be precisely determined. Having a fully delegated communications process flow is critical to most organizations using digital signs.
A global down to local communications workflow
Organize your corporate Digital Signage deployment in a unique matrix-modeled way. You can manage your entire site topography exactly the way you want, managing screens in groups and subgroups, down to managing content specifically for an individual site or screen. The matrix philosophy enables correlation and diffuse content in any way the organizational communications scenario requires.
With NAVORI QL you can organize your network as easily as drawing its flow chart, and you can narrowcast playlists or individual media at any shared or individual screen level. Airtime between different sites, groups, or specific screens can be shared by playlist ruling.
In a typical corporate communications environment, QL can be deployed as a true corporate TV channel towards two types of audiences: visitors and employees.
Matters to sustain the corporate and brand image in such a way visitors have a unique experience that they would remember.
The visitor’s 5 to 15-minute waiting time may be used to immerse the visitor through the corporate message, and branding.
Personalizing part of the signage this way the visitor’s waiting time is converted from frustration to distraction and at least facilitates the visit. The more relevant the higher the impact, the better the experience.
Personal welcome messages or state-of-the-art interactivity with the system (Kinect) or messages typed be the receptionist over an excel sheet look and feel the interface is recommended.
The display of News, weather data feeds, flight information systems or taxi booking information converts the visitor’s waiting time frustration into a positive experience towards the company.
There is no exhaust as to the implementation of software technology: once information is digitally available – actively or passively – relevant content can be triggered. Visitors can go interactive on touch screens – wayfinding can be automated using RFID tags or badges, the sky is the virtual limit.
NAVORI QL can obviously also cater to corporate communications streams to employees.
Another rule of thumb – one that requires some introspection: who the hell consults his company’s intranet? Needless to draw statistics – hits are marginal.
To really get internal communications across you need to impose the message and there is no better yield other than deploying a Digital Signage setup. Employees no longer have to act to consult the communications flow – they passively “dwell it in”.
Again – the scenario needs to fit its goal and communications need to be relevant. But properly managed the dwelling time of employees range from the entrance to the elevator and from canteen back to their office.
And depending on the area and estimated transit time, the specific communications can be trimmed to the physical location of the screens displaying the message.
All of these criteria can easily be managed by NAVORI QL – from basic TV Quality infotainment that is timely or by circumstance, input, or event pitches to targeted messages – interactive where need be – and in a secure and easy-to-use environment. The scenario is yours – the rest is a few clicks away.