Digital-Signage-Software für Smart-TVs

Digital-Signage-Software für Smart-TVs

Displays ausgestattet mit System-on-Chip technology (also known as Smart TVs) are becoming very popular with digital signage network operators. In fact, Smart TVs have been around for some time now but early models were hampered by low-end processors and a limited amount of memory. These displays could only play out basic content.

Early versions of Smart TVs initially ran on proprietary CMS-Software that offered limited features. What made matters worse, each new generation of Smart TV models would operate on an entirely new CMS. In many cases, older Smart TVs were incompatible with the new software since they lacked the features included with the new displays.

Some third-party CMS software developers began to adapt their solutions to support these new Smart TVs. The result was the first generation of digital signage software for Smart TV. However, these developers soon ran into roadblocks because each Smart TV manufacturer used their own proprietary operating system.

The software had to be adapted to each platform and features were inconsistent because each piece of hardware had different specifications. Some Smart TVs had better processors so they could display higher quality video than others while others, featured more advanced video playback hardware.

It’s one thing to code for Microsoft Windows or Google Android but now developers were faced with creating and maintaining multiple versions of their products.

Glücklicherweise verbessert sich die Situation als system-on-chip display manufacturers have begun to standardize on common operating systems, like Android. Of course, there will always be some products based on proprietary technologies, but there is a consensus amongst major manufacturers that it’s better to stick with popular operating systems.

For one thing, digital signage software for Smart TV developers owns a huge share of the third-party software market and manufacturers recognize this fact. They must support popular third-party software to generate more sales. It’s just simple economics.

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The advantages of using third-party CMS software with Smart TVs

Durch die Standardisierung auf gängige Betriebssysteme schaffen Smart-TV-Hersteller interessante Möglichkeiten für Endbenutzer. Mehr und mehr Digital-Signage-Software developers are attracted to the platform. This means more choices and better features keep being added to your favorite digital signage software for smart TV.

Hier sind einige Vorteile:

  • Endbenutzer profitieren von einer bestehenden und bewährten Digital-Signage-CMS. They can rely on digital signage CMS software that’s been around for years, and gain from the company’s expertise. We’re talking about digital signage software for smart TV from industry pioneers who have enhanced and refined their products over time. Many of these professional-grade software applications have already begun to support Smart TVs, enhancing their utility.
  • Existing third-party digital signage CMS users can leverage their existing Produktkenntnisse ohne eine völlig neue Softwareplattform erlernen zu müssen. Produkte, die Smart TVs mit anderen Arten von Mediaplayern transparent integrieren können, werden dieses Segment anführen.
  • Many types of digital signage software for Smart TV offers enhanced hardware management features. With Smart TV’s tight display/media player integration, end-users can expect better hardware control and enhanced reporting capabilities.
  • Digital signage software for smart TV offers enhanced features not currently included by manufacturers. Features such as content tagging, Wiedergabeliste merging, support for complex network structures, and advanced programming are now possible with many Smart TV brands.
  • Third-party CMS software solutions let end-users manage a mix of playout devices, including Smart TV hardware from multiple vendors. End-users are no longer restricted to a single manufacturer’s brand or model. They can manage networks running Windows PCs, Android Mediaplayer, and tablets, plus various Smart TVs from different vendors. In the ideal scenario, the process is completely transparent and there is no user re-training required. This way, end-users can continue to be productive as new devices are added to their network.
  • Third-party digital signage software for Smart TV future-proofs your investment. It’s well known that Smart TV manufacturers change their product offerings continuously. This process is often based on manufacturing capacity and component availability. Also, many display manufacturers keep reinvesting in research and development to bring better products to market. Case in point, today’s 1080p displays are slowly being pushed out the door and replaced by 4K displays. Soon we’ll see 8K displays being rolled out to replace 4K units. Sometimes it’s a case of new technologies that don’t pan out, and when this happens products can become obsolete overnight. Remember 3D TVs? They were a hot item just recently and the technology seemed poised to take over the market. Now, there are very few 3D TVs left on the market, and the units still available are destined to cater to a niche market. Third-party digital signage CMS software continuously adapts to new display technologies. TVs may change but the back-end software running the show will evolve and keep up to date. Anyone running a decent-sized display network will appreciate this.
  • Third-party digital signage software for Smart TV developers isn’t in the hardware business. They operate independently and will only support the technologies that are most likely to thrive. If you want to know which are the top-tier SoC display manufacturers, check out who supports their products. Chances are these are the ones that will dominate the market for years to come. It’s important to stick with the major players because there are fewer chances your hardware will become obsolete.

What to look for in a third-party digital signage software for Smart TV?

Unabhängig davon, für welche Smart-TV-Marke Sie sich entscheiden, denken Sie immer daran, dass die CMS-Software der Motor ist, der die Show antreibt. Es lohnt sich, einige Zeit damit zu verbringen, jede Lösung zu evaluieren, bevor man sich für eine Plattform entscheidet. Wenn Sie dies nicht tun, können Sie später zurückkehren und Sie verfolgen.

Hier sind einige der wichtigsten Funktionen, auf die Sie in einem professionellen Digital-Signage-CMS achten sollten:

  • Flexibilität: Ihr Digital-Signage-CMS sollte eine breite Palette von Inhalten unterstützen, darunter statische Bilder, Videos, Animationen, Präsentationsmaterial, Live-Daten aus vielen Quellen (RSS, XML, databases, social media, and others), web pages, and streaming video.
  • Verlässlichkeit: Digital signage operates on a 24-hour/7-day basis. Your CMS and media player software must be able to perform 24 hours a day, all year round with the minimum amount of fuss. You don’t want your audience to look at blank screens.
  • Merkmale:  Third-party CMS solutions should offer better Digital-Signage-Funktionen, than is bundled with your Smart TV. Otherwise, why bother with a CMS at all? Professional-grade CMS products deliver features that aren’t included with your typical Smart TV bundled software.
  • Meta-Tag-Unterstützung: Markierte Inhalte werden nur auf Mediaplayern wiedergegeben, denen übereinstimmende Tags zugewiesen wurden, während andere Player die Inhalte ignorieren.
  • Erweiterte Statusüberwachung:  Know when a media player goes down and what caused the issue. The best digital signage software for Smart TV will also include watchdogs and background services that will ensure the media player is always running at peak efficiency.
  • Verbesserte Berichte zur Wiedergabe von Inhalten: Run detailed playback reports that cover every aspect of the content status. Know where the content played, and how many times it played. See if the content is played full-screen or in a zone. Filter results to focus on the specific information you require.
  • Erweiterbarkeit: Professional-grade software for Smart TVs feature Digital-Signage-APIs so the solution can be integrated with business processes to automate tasks and simplify management. Trigger content based on external events using sensors, scanners, and other software (RFID-Tags, Bewegungssensoren, Gesichtserkennung, Thermometer, Webcams, Feueralarm, and more).