So funktioniert Digital Signage im Einzelhandel
The retail world has been rocked by e-commerce and the battle lines have been drawn. It’s become a never-ending fight for customer’s hard earned cash. Physical store owners need modern tools to remain relevant and profitable faced with a competitor that plays by its own set of rules.
And it’s not just your typical corner store that gets impacted. Today, e-commerce is going head-to-head with every retail sector imaginable. It doesn’t matter if you’re a large national chain or a local convenience store in a small town. Every retailer is out there fighting for their piece of the market.
Hier kommt der sinnvolle Einsatz von Digital Signage ins Spiel.
Digital-Signage-Software erfüllt drei Hauptbedürfnisse:
- Retail digital signage helps greet shoppers as soon as they step in the door. In fact, this effect can be extended outside retail premises via exterior LED-Beschilderung, bringing in more customers who may have just passed by. Digital-Signage-Displays helfen Ihnen, die Erwartungen des Kunden festzulegen.
- Digital signage sets the mood and enhances the shopping experience. Well executed digital signage supported by appropriate content can help take the drudge out of shopping. This effect extends across all retail industry whether it’s automobiles, fashion, home décor, tools…
- Digital Signage hilft Einzelhändlern shape and adapt their offerings continuously. There are no delays when setting prices, listing features or changing any of the content regardless of the number of screens in a location.
Hier sind ein paar Beispiele, die veranschaulichen, wo Digital Signage kann Einzelhändlern helfen in ihrem Tagesgeschäft.
Geschäfte für Autoteile
Digital-Signage-Lösungen are helping new and pre-owned vehicle stores increase sales and improve their overall customer image through useful product information. Digital displays can be installed throughout the sales floor and in lounge areas to present car inventories to visitors. Since many pre-owned car dealerships advertise on the internet, the same information can be reused and repurposed for customer consumption inside the store.
Not every car store has a large enough showroom to feature every car. So, it makes sense to show some of the cars in the lot on screens that can be viewed in the comfort of a lounge. Digital-Signage-Displays can assist salespeople and help walk a potential customer through a range of vehicles and features in a very short time. Either through touch-enabled screens or by interacting with the display using a smartphone.
Geschäfte für Sportausrüstung
Selling sports equipment is a huge business and it’s becoming increasingly difficult for stores to compete with e-commerce retailers. With e-commerce sales booming, brick-and-mortar retailers have it tough. To fight back, many stores try to create destinations where the shopping experience is part of the mix. Digital Signage has been playing a major role in creating a more inviting and enticing environment for shoppers.
Displays scattered throughout the store can display dynamic videos featuring extreme sports and far-away locations. Content can be adapted to match the season with advertising content inserted in the mix. It’s an easy way to liven up the sales floor and compete with large chains and e-commerce retailers.
Verkauf von Neu- und Gebrauchtwagen
Digital signage solutions are helping vehicle stores increase sales and improve their overall customer image. Digital displays can be installed throughout the sales floor and in lounge areas to present car inventories to visitors. Since many pre-owned car dealerships advertise on the internet, the same information can be reused and repurposed inside the store.
Not every car store has a large enough showroom to feature every car. So, it makes sense to show some of the cars in the lot on screens that can be viewed in the comfort of a lounge. Digital displays can assist salespeople and help walk a potential customer through a range of vehicles and features in a very short time. Either through touch-enabled screens or by interacting with the display using a smartphone.
Einzelhandelsgeschäfte für Mode
Fashion stores tend follow the same trend as they start to lose more and more customers to e-commerce. Successful brick-and-mortar fashion retailers install displays in every area of the store including the front window, change rooms and behind the service desks. Storefront digital signage displays must be sufficiently bright to be visible in full sunlight unless the displays are mounted well inside the store where they remain shaded from full sun.
Change rooms have seen all sorts of innovative applications, such as “smart mirrors” and other features intended to make the shopping experience more memorable. Many high-end fashion stores invest in large format displays, Videowände featuring displays with extremely thin bezels and fine dot-pitch LED-Displays that are suitable for interior installations. These installations are meant to enhance the brands and attract more customers.
Geschäfte für Möbel und Wohnaccessoires
Many large furniture and home décor chains have introduced digital signage into their retail environments. We tend to see displays installed in large stores where they are used for directional signage, supplemented by wayfinding touch screens. Here again, strategically placed displays can promote financing, introduce new products and finishes, help direct customers around the store. Digital Signage is the perfect addition to furniture and home décor stores because it fits right it. For example, digital signage can be integrated into various room displays as flat screen TVs.
Geschäfte für Haushaltsgeräte
Buying home appliances can be daunting. It can be difficult to compare similar looking products based on a few bullet points printed on a small cardboard sign. This is where interaktive digitale Beschilderung can make a world of difference to consumers. Touch screen displays can be set up and connected to a database with each product’s features and benefits. This way, customers can access the information easily without having to chase down a sales associate who may be busy helping someone else.
It’s also important to note that appliances models change constantly. New features are always being added and it’s difficult even for store associates to keep on top of it all. Store personnel can also benefit from Digital-Signage-Software as they can access the same, up-to-date information as customers.
By empowering customers through digitale Beschilderung im Einzelhandel, appliance stores can improve the shopping experience at little cost. It’s a win-win proposition for everyone.
Fachgeschäfte für Unterhaltungselektronik
We’ve all seen the “TV wall” at our local electronics big-box store. These massive television displays are always very impressive as they display the same movie over and over across every screen. The effect can be quite interesting, or a bit disturbing depending on the store manager’s movie tastes. To ensure consistency across multiple locations, many large consumer electronics store chains have implemented a digitales Beschilderungssystem to program the content shown on each display TV in their stores.
The results have been dramatic. While customers can still compare image quality between units, displays are now used to show current promotions, consumer information and brand-enhancing programming. The same system managing these TVs can also handle other consumer-facing displays, further increasing the efficiency through a common platform.