Wer braucht digitale Beschilderung?

Wer braucht digitale Beschilderung?

Es ist eine interessante Frage. Digital Signage ist heute alltäglich, und es scheint, dass jeden Tag neue Flachbildschirme, LED-Werbetafeln und andere Formen der digitalen Kommunikation auf dem Markt erscheinen. Wer kann also von der Installation von Digital-Signage-Displays in seinem Unternehmen profitieren? Kurz gesagt, ziemlich gut jeder.

Just a few years ago, Digital Signage was ridiculously expensive, difficult to install, and a pain to use. You needed an IT person on staff just to install and run the software. Back then, screens were bulky, expensive, and there weren’t many sizes available. There were also a lot fewer software options, and most of the products for sale only ran on PCs.

Springen Sie zum heutigen Tag und Sie haben Zugang zu einer Reihe von Auswahlmöglichkeiten, die buchstäblich umwerfend sind. Es gibt Digital-Signage-Lösungen für jedes Budget und jede Anwendung, and hardware choices have never been better. The introduction of Android devices and System-on-Chip displays has provided customers with opportunities that weren’t available with traditional PC based media players.

Digital Signage wird heute häufig im Außenbereich eingesetzt und drinnen, with displays that can be as small as a tablet or as large as a billboard. You can even find displays that can are clearly visible in bright sunlight, and touch screens that let audiences interact with the displays. This is truly the golden age of the industry with new products being added, year after year.

All this innovation has helped make Digital Signage a viable option for every type of business and organization.

Hier sind einige Beispiele:


Autohäuser setzen auf Digital Signage und viele High-End-Marken gehen mit der Verwendung von Videowänden im Außenbereich sogar an die Grenzen LED-Platinen and large projection screens. Interactive tablets and touchscreens are also used in showrooms so visitors can browse accessories, view interactive videos and access manufacturer’s websites. The retail car industry is highly competitive which is why dealerships have been investing heavily in Digital Signage.

Die Kombination all dieser Technologien sorgt für ein angenehmeres Kundenerlebnis und einen unvergesslicheren Besuch.


Visit Las Vegas and you will see the most impressive and effective use of digital signage. Here, the LED is king. A walk down the strip will clearly demonstrate what can be achieved when casinos invest in state of the art LED panel technologies. But the fun’s not only on the outside! Enter any casino and you will experience every possible combination of display sizes, mounting orientations and technologies. You will see touchscreens used for wayfinding totems, projectors, LED panels and more. Casinos have embraced digital signage and it shows. You will even see content triggered by slot machines whenever someone hits a jackpot. The gaming floor has literally been transformed by technology, and this scenario is being repeated in casinos around the globe.


Walk into any office building or factory and you will notice Digital-Signage-Technologien being used in a variety of ways. Displays are deployed in lobbies, meeting rooms, lunch rooms, waiting areas, near and inside elevators, in workshops and other areas where people congregate. Digital signage has been particularly effective in areas where there are long dwell times. For example, installing a display in an office lobby provides a great opportunity to tell a story about the company and its employees. By locating displays strategically, companies can…

Corporate Signage With Video Zone Meeting Room Occupancy


The banking industry is constantly looking for innovative ways to attract new customers and retain existing ones. Digital-Signage-Displays help banks and credit unions communicate directly with visitors. Displays are used for advertising, queue management, displaying currency and interest rates, promotions and other general information.

Banks and credit unions have learned that digital signage can be an excellent support for their advertising campaigns. Programming that include a mix of videos, static images and Echtzeitdaten help reduce perceived dwell times and create a more positive outcome.

Fitnessstudios und Fitnesszentren

Fitness centers have understood the power of infotainment for quite some time. Flat panel TV screens have been a staple of every gym for many years. Initially, operators would play MTV or some other TV broadcast to keep their members motivated as they went through their workouts. Lately, the trend has shifted away from public broadcasts. People aren’t interested in just watching TV. Today’s modern fitness centers are equipped with an array of flat panel displays of every size. These displays are used to entertain, motivate and inform members while they go through their workout routines. Programming is matched to specific classes or to individual stations so only relevant content is shown at any given time. It’s not hard to see why digital signage has become an essential tool for every fitness center.


Seien wir ehrlich. Der Besuch der örtlichen Arztpraxis oder der Notaufnahme eines Krankenhauses macht nie Spaß. Sie wissen, dass Sie lange warten müssen, und die Chancen stehen gut, dass das an der Wand montierte LCD-Display auf einen langweiligen Fernsehkanal eingestellt ist. Dies ist ein Szenario, das sich in Krankenhäusern im ganzen Land abspielt, aber dank Digital Signage fühlen sich die Wartezeiten viel kürzer an. Dies erklärt, warum die Gesundheitsbranche eifrig Digital-Signage-Displays einsetzt, um die Erfahrung jedes Patienten und Besuchers zu verbessern.

Digitale Beschilderung im Gesundheitswesen is used for…

  • Informieren Sie Patienten über neue Behandlungsmöglichkeiten.
  • Erklären Sie medizinische Verfahren.
  • Stellen Sie gesundheitsbezogene Nachrichten bereit.
  • Erklären Sie neue Gesundheitspläne.
  • Fördern Sie gesunde Essgewohnheiten.


Hotels have had tremendous success with digital signage. Displays installed in lobbies and other areas provide valuable visitor information, while wayfinding touch screens help people navigate complex building layouts. The most effective digital signage deployments rely on traffic pattern analysis to determine the best display locations, and ensure maximum visibility throughout the building. This way, guests never get lost and they can be reminded of local activities at any time. Displays also provide information about local attractions, public transport schedules, local taxi phone numbers and other useful information. The larger the venue, the bigger the benefit to each guest.


Digital signage usage has really taken off in the quick service restaurant (or QSR) industry. Visit any town and you will notice more and more restaurants have replaced their printed menu signs with digitalen Menütafeln. We see them popping-up in shopping mall food courts, burger joints, sports bars, and even in arena food concessions. There are many reasons why this is happening. For example, the FDA has mandating the need to display caloric, and other nutritional information on restaurant chain menu boards. This played a big part in accelerating the adoption of digital signage technologies in restaurants.

Es gibt auch andere Vorteile. Restaurants können ein Display verwenden und je nach Tageszeit unterschiedliche Menüoptionen anzeigen. Die Menüs drehen sich bei Bedarf einfach, wodurch die Notwendigkeit mehrerer gedruckter Schilder entfällt.

Hinzu kommt der Vorteil der Einbindung von Multimedia-Inhalten wie Videos und Animationen. Dieser Inhalt kann das Menü wirklich „platzen“ lassen und Aufmerksamkeit erregen. Werbeaktionen sind auch einfacher zu verwalten, da sie im Voraus geplant und nach Ablauf entfernt werden können.