The Digital Signage API Challenge
Most companies rely on well-established business systems to streamline and automate their daily operations. Businesses use ERP, CRM, and other types of operational analytics systems to gather critical data. These same businesses can leverage this data for their digital signage platform.
Quick-service restaurant chains can tap into their POS systems to display live products and pricing. Menus update themselves automatically based on stocking levels. This way, overstock items are automatically promoted and out-of-stock items are removed instantly without any user involvement.
Businesses use API calls to retrieve live KPI metrics and performance data for distribution across their office’s digital signage screens. Third-party software can pre-tag content ensuring each screen will only show the correct information. For example, customer-facing screens will display content promoting the company while screen-facing staff members can show HR information.
Retail store chains connect QL Server to their store databases to ensure the latest promotions are updated in real-time. In-house developed code uses digital signage API calls to automatically update product photography or other corporate data.
Advertising network operators can interface with QL Server with their proprietary ad-booking systems to automate the ad provisioning process. Advertising management is a resource-intensive process so automation saves time and improves your ROI.