Monetize your networks with Programmatic (DOOH) Advertising

Are you looking to monetize your network quickly and easily while still providing an outstanding user experience? With QL’s powerful programmatic advertising features, you can maximize your earning potential without taking away from the other valuable content you’re delivering.

Our platform gives you complete control over how ads appear with highly precise targeting allowing for top-of-the-line performance and results. Read on to learn about how QL can help boost your ad revenue today!

Programmatic Advertising and How It Can Help Your Business Grow

Programmatic DOOH advertising offers an effective way for businesses to reach their target audiences while monetizing their digital signage networks. This powerful form of advertising combines the advantages of DOOH ads with the power of programmatic-based delivery, allowing businesses to tailor campaigns based on market data, user profiles, and real-time context for maximum effectiveness and ROI.

If you are unsure about using digital signage software for programmatic advertising, consider the benefits below:

  1. Dynamic content: Programmatic DOOH advertising with digital signage software enables dynamic content creation and scheduling, allowing advertisers to adjust their campaigns in real-time based on the audience response and feedback.
  2. Targeted advertising: Programmatic DOOH advertising with digital signage software enables advertisers to target specific audiences based on factors such as location, time of day, and demographic information, allowing for more relevant and personalized advertising.
  3. Increased efficiency: Programmatic DOOH advertising with digital signage software allows for automated and more efficient ad buying and selling processes, reducing the time and resources required for manual negotiations and transactions.
  4. Real-time optimization: Programmatic DOOH advertising with digital signage software allows for real-time optimization of ad placements and messaging, enabling advertisers to adjust their campaigns based on real-time data and insights.
  5. Increased transparency: Programmatic DOOH advertising with digital signage software provides more transparency in the ad buying and selling process, allowing advertisers to track and monitor their campaigns and measure their performance.
  6. Cost-effectiveness: Programmatic DOOH advertising with digital signage software allows for more precise targeting and real-time optimization, which can result in cost savings for advertisers by reducing wasted impressions and improving ROI.

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QL Digital Signage Software Goes Programmatic

QL Digital Signage Software supports programmatic, digital out of home advertising.

Programmatic integration allows our clients to open their network to receive ads from the best open exchanges and get paid for playing each ad. This provides a golden opportunity to monetize your network without having to manage any ad sales or the administrative headaches that come with it.

“With our continued investment in QL and Aquaji functionality, we can bring the next generation of technology to our customers managing private media and public-facing digital out-of-home content,” said Jerome Moeri, CEO, Navori Labs. “Navori is the only company today that offers a truly augmented digital signage software suite with fully integrated analytics, hardware, and programmatic capabilities. Ultimately, we can now offer an integrated solution to our customers and their network operators that would otherwise require purchasing from three separate companies.”

This development benefits any existing users of Hivestack and/or any network owner wishing to monetize all or some of their inventory.

dooh digital signage

How it Works

The process of adding programmatic advertising blocks to your existing content playlists has never been this easy. Simply right-click in your content library to add a new piece of content, then select ‘Advertising’ from the dropdown list that appears. Give your programmatic advertising content block a name and duration, and then simply drag it into your existing playlist.

The result in this case will be a dynamic digital signage playlist that incorporates both your existing non-paid content along with your programmatic advertising campaign with content delivered by HiveStack.

Navori QL and HiveStack

Navori QL Digital Signage Software is a highly scalable enterprise-grade digital signage software with multiplatform support. The software features an open architecture and a proprietary API for third-party system integration. QL is available in the cloud and on-premise.

During the development of QL’s programmatic advertising features, Navori selected HiveStack for the first major integration.

Hivestack is the first purpose-built, full-stack programmatic digital out-of-home platform. They offer a more intelligent, targetable, measurable, and impactful way to reach precise audiences outside the home.

Navori QL and Aquaji

By combining QL’s programmatic advertising features with AQUAJI, our existing AI-enhanced audience analytics platform, Navori brings to the table a unique and complete suite that represents the next generation of software for DOOH and Private media networks alike.

Aquaji is a proprietary software that interprets video feeds from one or more cameras to produce reliable and comparable marketing analytics data to measure visitor foot traffic and customer behavior in physical spaces. Aquaji will help you understand your store’s traffic patterns, measure the impact of your advertising campaigns, test your product assortment, improve wait time perception, and optimize your staff levels to meet customer demand.

Aquaji Marketing Insight Software

In terms of measuring the effectiveness of your programmatic advertising campaigns, Aquaji provides accurate real-time data that measures the effectiveness of each ad shown on screen. It does this by calculating how many people had the opportunity to see (OTS) each ad, as well as how many people actually watched each ad (conversions).

analytics data

Key Benefits Of Utilizing QL’s Programmatic Advertising Features

Today, Navori Labs is the only company able to play a mix of your paid and non-paid content, while providing you with actionable data that measures and proves the effectiveness (or lack thereof) of each piece of content that plays on screen:

  • QL software provides a single software platform that easily schedules and combines both paid content and non-paid content.
  • Our solution can run on any media player or SoC display hardware, meaning that you will not need to invest in any new player hardware or infrastructure.
  • When combined with Aquaji, our system provides accurate and valuable viewer data such as the opportunity to see conversions on a per-content basis.
  • QL offers robust analytics and playback reporting tools that allow users to export proof of play reports with a single click.
navori ecosystem

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With QL’s automated programmatic advertising capabilities and analytics features, you can get the insights you need to better understand campaign results and optimize every aspect of your ads more easily. Investing in programmatic advertising with QL is a no-brainer when it comes to monetizing your networks, improving your ROI, and growing your business efficiently.

Incorporating DOOH advertising and programmatic digital advertising into your digital signage strategy can provide numerous benefits for businesses looking to monetize their digital signage networks and engage with their target audience. By partnering with the right digital signage provider and utilizing the latest DOOH advertising and programmatic digital advertising technology, businesses can maximize the potential of their digital signage investment and achieve their business goals.

If you’re looking to take advantage of programmatic advertising, then contact us for a free trial today! We look forward to helping you achieve success by leveraging the power of programmatic advertising.

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