Are you looking to monetize your network quickly and easily while still providing an outstanding user experience? With QL’s powerful programmatic advertising features, you can maximize your earning potential without taking away from the other valuable content you’re delivering.
Our platform gives you complete control over how ads appear with highly precise targeting allowing for top-of-the-line performance and results. Read on to learn about how QL can help boost your ad revenue today!
Programmatic Advertising and How It Can Help Your Business Grow
Programmatic DOOH advertising offers an effective way for businesses to reach their target audiences while monetizing their digital signage networks. This powerful form of advertising combines the advantages of DOOH ads with the power of programmatic-based delivery, allowing businesses to tailor campaigns based on market data, user profiles, and real-time context for maximum effectiveness and ROI.
The technology allows for high levels of efficiency, scalability, and flexibility tailored to deliver maximum returns. It also helps improve customer satisfaction by targeting relevant messaging at the right time and place.
QL Digital Signage Software Goes Programmatic
QL Digital Signage Software supports programmatic, digital out of home advertising.
Programmatic integration allows our clients to open their network to receive ads from the best open exchanges and get paid for playing each ad. This provides a golden opportunity to monetize your network without having to manage any ad sales or the administrative headaches that come with it.
“With our continued investment in QL and Aquaji functionality, we can bring the next generation of technology to our customers managing private media and public-facing digital out-of-home content,” said Jerome Moeri, CEO, Navori Labs. “Navori is the only company today that offers a truly augmented digital signage software suite with fully integrated analytics, hardware, and programmatic capabilities. Ultimately, we can now offer an integrated solution to our customers and their network operators that would otherwise require purchasing from three separate companies.”
This development benefits any existing users of Hivestack and/or any network owner wishing to monetize all or some of their inventory.
How it Works
The process of adding programmatic advertising blocks into your existing content playlists has never been this easy. Simply right-click in your content library to add a new piece of content, then select ‘Advertising’ from the dropdown list that appears. Give your programmatic advertising content block a name and duration, and then simply drag it into your existing playlist.
The result in this case will be a dynamic digital signage playlist that incorporates both your existing non-paid content along with your programmatic advertising campaign with content delivered by HiveStack.
Navori QL and HiveStack
Navori QL Digital Signage Software is a highly scalable enterprise-grade digital signage software with multiplatform support. The software features an open architecture and a proprietary API for third-party system integration. QL is available in the cloud and on-premise.
During the development of QL’s programmatic advertising features, Navori selected HiveStack for the first major integration.
Hivestack is the first purpose-built, full-stack programmatic digital out-of-home platform. They offer a more intelligent, targetable, measurable, and impactful way to reach precise audiences outside the home.
Navori QL and Aquaji
By combining QL’s programmatic advertising features with AQUAJI, our existing AI-enhanced audience analytics platform, Navori brings to the table a unique and complete suite that represents the next generation of software for DOOH and Private media networks alike.
Aquaji is a proprietary software that interprets video feeds from one or more cameras to produce reliable and comparable marketing analytics data to measure visitor foot traffic and customer behavior in physical spaces. Aquaji will help you understand your store’s traffic patterns, measure the impact of your advertising campaigns, test your product assortment, improve wait time perception, and optimize your staff levels to meet customer demand.
In terms of measuring the effectiveness of your programmatic advertising campaigns, Aquaji provides accurate real-time data that measures the effectiveness of each ad shown on screen. It does this by calculating how many people had the opportunity to see (OTS) each ad, as well as how many people actually watched each ad (conversions).
Key Benefits Of Utilizing QL’s Programmatic Advertising Features
Today, Navori Labs is the only company able to play a mix of your paid and non-paid content, while providing you with actionable data that measures and proves the effectiveness (or lack thereof) of each piece of content that plays on screen:
- QL software provides a single software platform that easily schedules and combines both paid content and non-paid content.
- Our solution can run on any media player or SoC display hardware, meaning that you will not need to invest in any new player hardware or infrastructure.
- When combined with Aquaji, our system provides accurate and valuable viewer data such as the opportunity to see conversions on a per-content basis.
- QL offers robust analytics and playback reporting tools that allow users to export proof of play reports with a single click.
With QL’s automated programmatic advertising capabilities and analytics features, you can get the insights you need to better understand campaign results and optimize every aspect of your ads more easily. Investing in programmatic advertising with QL is a no-brainer when it comes to monetizing your networks, improving your ROI, and growing your business efficiently.
If you’re looking to take advantage of programmatic advertising, then contact us for a free trial today! We look forward to helping you achieve success by leveraging the power of programmatic advertising.