Use AI-Driven Digital Signage Content Automation Software

Lets explore how you can use AI-driven digital signage content automation software to automatically play different content based on specific conditions. This can range from displaying advertisements based on weather conditions, to showing public service announcements during an emergency. Develop workflows that maximize audience engagement while reducing your costs for higher ROI and better engagement, all thanks to QL's Digital Signage Software.

Automate your content and deliver dynamic, relevant, and adaptive information to any screen using QL’s smart content rules.

The Content Automation Challenge

Most digital signage software requires one or more users to edit the content and the programs that are played on screen. The first concept of content automation was created by Navori via the provision of a data feed manager in its QL application in 2012. The user adds a data feed to the content, the software automatically takes care of updating it on the fly, while the content is playing.

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The QL Software Solution

Navori enriched this concept by adding a second level of content automation to the QL Content Manager interface, the notion of scenarios. For example, if conditions based on a field value in a real-time data feed are met, then this or that content or program will play.

Finally, the third level of content automation was introduced in 2021, it allows data feeds to be filtered on the basis of rules and criteria. This is used for digital menu boards to display only products available in stock or to filter information on performance criteria.

Here are some examples

QL-managed content and smart content automation software help your organization adapt to real-time events or other external variables without any complex programming.

  • Ads automatically appear on-screen under specific weather conditions (e.g. promote umbrella sales when it is raining outside, or promote cold beverages when the outside temperature is very warm).
  • Thanks to our content automation platform, elements like product information are removed without any user action as soon as an item is out of stock.

Digital signage content automation lets you react faster and more efficiently than any manual process. QL can use any available data source (including key performance indicators, product inventory figures, current weather measurements, sales figures, flight information systems, or Business Intelligence data) to determine when and where content should be shown.

You no longer need to intervene manually when business situations change thanks to content automation, meaning QL handles everything for you, instantly. Create and set up some simple rules, then let the data decide!

data driven triggering rules

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Computer Vision and AI

Navori Labs’ Computer Vision software brings the power of Artificial Intelligence to any display network. Computer Vision works with any webcam to detect and react in real time to the audience. This form of marketing automation means that different content can be shown based on the viewer’s biometric features.

The software can also be used to modify a playlist’s content dynamically, trigger content instantly, or perform in-depth analytics of the audience to measure dwell times and detect a viewer’s attention. Computer Vision ensures targeted advertising reaches its intended audience every time. Your marketing strategy will get a huge boost, as tailored targeted content exponentially increases viewer engagement and ad revenues.

Scheduled player updates and our auto-update features ensure automated content publishing on each player with minimal user intervention. Users may publish instantly or defer publication to a later date and time. When enabled, the auto-update feature lets QL Server perform an automatic connection to each Player daily, so any unpublished content gets processed automatically.

The Navori QL platform is highly interoperable, and one of the best marketing automation tools on the market. Using our APIs, QL can integrate with any third-party software or hardware including motion sensors, temperature sensors, iBeacons, RFID tags, license plate readers, and many other devices. Every QL feature can be automated so the software relies less on manual operators, making sharing content across your network more profitable than ever.



In conclusion, Navori’s QL is a great example of using smart content automation software to create a more personalized experience for your customers. By automating the process of creating and displaying content based on specific triggers, you can provide a better customer experience without having to manually manage every single aspect of it. This allows businesses to focus their efforts on other things that are important for their business but not necessarily related directly to content creation such as sales or marketing activities.

Frequently Asked questions

What can content automation do for my organization?

Automation can improve every aspect of your digital signage programming and digital marketing apparatus.

  • Deliver content faster and with less manual work
  • Content is more relevant because it is contextual and personalized
  • There is less repetition, so viewers are more engaged
How does Navori QL support content automation?

QL’s rule-based automation can trigger content instantly or add content to any program based on a simple set of rules managed by the user. QL’s Computer Vision software uses AI to perform face recognition and trigger content based on demographic patterns. This is the next generation of content automation marketing.

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