¿Cuánto cuesta la señalización digital?

¿Cuánto cuesta la señalización digital?

Aquí hay una pregunta que surge a menudo. "¿Cuánto me costará la señalización digital?" Por lo general, va seguido de... "¿Y puedo ganar dinero con eso?" Es una pregunta perfectamente buena. Mientras que algunas personas encuentran una manera de hacer la señalización digital a bajo precio, pronto se dan cuenta de que son falsos ahorros. Este es el por qué.

Why you can’t afford “free software”

It may sound counter-intuitive.  In fact, the term “free software” is misleading. digital signage software can mean anything.  Maybe you get to try out the software for some time at no cost, or you get a severely crippled version of a commercial product.  It can also mean the software is totally free with no strings attached, but there is no documentation or support included.  You must pay for assistance and technical support, if it’s available.

If you search long enough, you may find software that is truly free (as in, open sourced) but you must still pay for some core services, like content storage fees.  There’s also software that comes bundled with hardware, like System on Chip displays that include some basic digital signage software when you buy their product.  These bundled software and services tend to be light on features, and difficult to manage.

Una vez que se haya quitado esto del camino, puede comenzar a comparar características con productos comerciales.

  • ¿El producto escala bien? Si es así, ¿qué tan fácil es para usted hacer crecer su red de pantallas?
  • ¿Existe una ruta de actualización o actualizaciones periódicas y correcciones de errores?
  • ¿Tiene acceso a un equipo de soporte (no solo a un foro de usuarios finales)?
  • ¿El software es seguro y hay parches de seguridad regulares disponibles?
  • ¿Ha existido el producto durante mucho tiempo y está en desarrollo actual?

Si su solución gratuita no cumple con estos requisitos básicos, es posible que termine dedicando mucho tiempo y recursos a tapar agujeros de seguridad y solucionar problemas. También pasará mucho tiempo desarrollando soluciones alternativas para adaptar el producto a sus necesidades.

It’s no secret free software appeals to lots of small, and medium size businesses.  After all, SMBs don’t have a lot of money to throw at señalización digital.  Often, they will look for cheap software after spending a whole lot of cash on flat panel TVs, display brackets, cabling, and reproductores multimedia.

There are other considerations.  For example, what happens when SMB owners can’t get their screens online? Let’s say someone hacks their devices and puts up some inappropriate content?  Perhaps they’ll get help from cousin Joe who’s handy with computers…  or, they can ask someone at their local computer store to come and fix their sistema de señalización digital.

En cualquier caso, los resultados pueden ser menos que óptimos y el dueño del negocio puede enfrentar costos adicionales.

Si tiene un negocio, debe concentrarse en las cosas que mantienen las puertas abiertas. No desea perder su tiempo configurando PC o resolviendo problemas de red.

En la siguiente sección, discutiremos de qué se compone la señalización digital para que pueda tomar una mejor decisión.

How does Digital Signage work?

Digital signage is made up of many parts. You have your hardware components, like flat panel LED displays, PCs or reproductor multimedia devices, and networking equipment (wired or Wi-Fi routers, etc.).  Once your hardware is connected, you will need software CMS para administrar su contenido, crear listas de reproducción y horarios.

software de señalización digital products operate on a few different of principles. There are streaming solutions that push a steady stream of content to distributed reproductores multimedia over private networks, or the public internet. Streaming reproductores multimedia usually feature a memory cache where content is stored in case the media player loses its network connection. The cache ensures there will be some local content so the screens don’t go dark.

Next, you have digital signage that uses a more elaborate “forward and store” method where all content is sent to each media player, and the content is stored locally. In this scenario, all the content managed through the software’s content management system (CMS) is stored at each location. We’re talking about images and video content. Only content coming from remote sources get retrieved as needed, from its source.  This covers external web pages, remote data and other web content. In this case, the CMS handles a mix of local and remote content.

Streaming solutions usually require proprietary media player hardware, so you can’t just pick and choose the PC or media player you want to use.  Forward and store solutions use a more open approach where the software is proprietary, but you can use any manufacturer’s hardware. Some support Microsoft Windows, and other devices like reproductores multimedia android and tablets, Raspberry Pi devices and system on chip (SoC) displays with built-in media players. Look for software que soporta múltiples plataformas de hardware ya que estos son más versátiles.

At this point we’ve covered how digital signage works. We’ve discussed all the bits and pieces, but like a car’s engine, digital signage needs fuel to run.  That fuel is content.

The fuel that powers your screens

Content is the single-most neglected area of any proyecto de carteleria digital. Few people include it in their cost estimates, which explains why we see so much bad content. It’s a shame really, because good content doesn’t cost that much.  You just need to plan for it, and make it part of your calculations.

contenido de señalización digital can be static (images), active (videos) or dynamic (html, data-driven content).  Your first task is to determine what’s best for your intended audience. Are you dealing with a captive audience that will spend a lot of time in front of your displays, or a mobile audience that simply walks by?

Aquí hay algunos consejos para ayudarlo a elegir la combinación de contenido adecuada para su aplicación.

  • Content intended for a captive audience can last longer than content aimed at passers-by. As a rule, don’t show content longer than 7 seconds where there is a lot of foot traffic. This is so people can be exposed to more than one piece of content.  Remember the audience needs to absorb the content as well so program your content accordingly.
  • Su CMS should support both playlist-based and program-based scheduling. This will make it easier to change your programming over the course of a day, week, or month. Look for CMS products that support both types of programming, as this provides the most flexibility.
  • Always make sure you buy professional content from a reputable source. There are plenty of royalty-free content sources on the internet.  Be sure to read all license requirements as there may be some restrictions.  It won’t take up that much of your time, and you will save yourself a lot of hassles.  A quick Google search will find decently priced images, animations, audio and video content.  Always factor-in the cost of royalty-free content when budgeting for your proyecto de carteleria digital. If you have creative staff on-hand, then make sure they follow the rules when acquiring new artwork.  The same goes for any freelancers working on your content.

Bad content can have a negative impact on your brand. It reflects poorly on your company. It can affect sales, employee morale, and how an audience views your business.  Come to think of it, publishing high quality content is an investment in your company.

There is one last point we will make here, and it’s the need to publish fresh content. Think of contenido de señalización digital as a perishable item.  If you leave it out there, it will become stale.  In the viewer’s mind, you have nothing new to offer so there is little incentive to pay notice to the displays.  At this point, your big digital signage investment is performing as well as wallpaper.  It’s part of the background noise.  Something to be avoided, and ignored.

You don’t believe it?  Pay extra attention next time you visit a public space where digital signage is present. You’ll notice displays that you may not have “seen” before.  It’s probably due to stale content, or content that has no visual impact.  The displays just blend into the background.

This is our most important advice. Always make an effort to publish memorable, original content. Then, rotate the content often. Do it weekly, or bi-weekly.  Don’t leave the same loop playing over, and over for many weeks, or worse, months. The audience will stop looking at your displays.

How can you tell? Look for software de señalización digital that features an analytics engine so you can publish content playback reports.  This will let you know which content has played, at any location, and how many times the content played.

If your CMS has a randomizing feature, use it. Better yet, look for software that supports rule based programming, and playlist blending.  These products deliver a more organic programming, where content repeats less often.  The trick is to make sure most viewers never see content repeating constantly.

Include data driven content, like data feeds from RSS, XML, and social media sources. It’s useful information that can increase viewer engagement.

What else? Include calls to action with your content. Entertain the audience. Be bold. Be creative.

Follow these tips and you will become a digital signage guru. Your audience will notice, and if you’re running an ad-based network, your customers will benefit too.

Hardware and usage cost

tuEl hardware Sing SoC puede reducir su TCO en 55% sin limitación en el rendimiento o las características. los ahorros potenciales al usar pantallas digitales Samsung, LG, Philips y Elo SoC en lugar de reproductores multimedia externos, ya sea PC o ARM, se muestra en la siguiente tabla.

Escribe Designación de costo ventanas
StiX 3700
Reproductor multimedia
Sistema en chip
gastos de capital reproductor multimedia externo $500 $249 $0
gastos de capital Configuración $75 $10 $10
gastos de capital cabos $50 $0 $0
gastos de capital Pantalla digital $600 $600 $600
gastos de capital Mano de obra de instalación $350 $250 $200
OPEX Consumo de energía / 5 años 1kWh=$0.15, Media Player $322 $ 32 $ 32
OPEX Promedio de consumo de energía 50Wh 5Wh 5Wh
costo total de propiedad Costo total de propiedad Hardware 24x7x364 $1.897 $ 1.141 $ 842
costo total de propiedad Ahorro de TCO en Media Player -40% -55%

Software costs

El software está disponible en dos modelos. basado en la nube software de señalización digital consists of renting access per player in the form of annual contracts. the digital signage price ranges from $ 10 to $ 30 per month depending on the degree of professionalism of the software and the service associated with it. Technical support and software updates are included in the price.

Luego está el software local. You purchase a perpetual license and install both server and player components within your organization. it is necessary to add the cost of the support which is between 15 and 20% of the digital signage purchase price of the licenses to benefit from the support, the maintenance, and the updates of the software.