¿Quién necesita señalización digital?

¿Quién necesita señalización digital?

Es una pregunta interesante. La señalización digital ahora es un lugar común, y parece que todos los días vemos aparecer en el mercado nuevas pantallas planas, vallas publicitarias LED y otras formas de comunicación digital. Entonces, ¿quién puede beneficiarse de la instalación de pantallas de señalización digital en sus negocios? En pocas palabras, bastante bien cualquiera.

Just a few years ago, señalización digital was ridiculously expensive, difficult to install, and a pain to use. You needed an IT person on staff just to install and run the software. Back then, screens were bulky, expensive, and there weren’t many sizes available. There were also a lot fewer software options, and most of the products for sale only ran on PCs.

Avance hasta hoy y tendrá acceso a una variedad de opciones que es literalmente alucinante. Hay soluciones de cartelería digital para cualquier presupuesto o aplicación, and hardware choices have never been better. The introduction of Android devices and Sistema en chip displays has provided customers with opportunities that weren’t available with traditional PC based media players.

La señalización digital ahora se usa comúnmente al aire libre y adentro, with displays that can be as small as a tablet or as large as a billboard. You can even find displays that can are clearly visible in bright sunlight, and touch screens that let audiences interact with the displays. This is truly the golden age of the industry with new products being added, year after year.

All this innovation has helped make señalización digital a viable option for every type of business and organization.

Aquí hay unos ejemplos:

Concesionarios de automóviles

Los concesionarios de automóviles están adoptando la señalización digital y muchas marcas de alta gama incluso están ampliando los límites con el uso de paredes de video, exteriores Tableros LED and large projection screens. Interactive tablets and touchscreens are also used in showrooms so visitors can browse accessories, view interactive videos and access manufacturer’s websites. The retail car industry is highly competitive which is why dealerships have been investing heavily in señalización digital.

La combinación de todas estas tecnologías hace que la experiencia del cliente sea más placentera y que la visita sea más memorable.


Visit Las Vegas and you will see the most impressive and effective use of digital signage. Here, the LED is king. A walk down the strip will clearly demonstrate what can be achieved when casinos invest in state of the art LED panel technologies. But the fun’s not only on the outside! Enter any casino and you will experience every possible combination of display sizes, mounting orientations and technologies. You will see touchscreens used for wayfinding totems, projectors, LED panels and more. Casinos have embraced digital signage and it shows. You will even see content triggered by slot machines whenever someone hits a jackpot. The gaming floor has literally been transformed by technology, and this scenario is being repeated in casinos around the globe.

Comunicaciones Corporativas

Walk into any office building or factory and you will notice tecnologías de señalización digital being used in a variety of ways. Displays are deployed in lobbies, meeting rooms, lunch rooms, waiting areas, near and inside elevators, in workshops and other areas where people congregate. Digital signage has been particularly effective in areas where there are long dwell times. For example, installing a display in an office lobby provides a great opportunity to tell a story about the company and its employees. By locating displays strategically, companies can…

Corporate Signage With Video Zone Meeting Room Occupancy

Instituciones financieras

The banking industry is constantly looking for innovative ways to attract new customers and retain existing ones. Pantallas de señalización digital help banks and credit unions communicate directly with visitors. Displays are used for advertising, queue management, displaying currency and interest rates, promotions and other general information.

Banks and credit unions have learned that digital signage can be an excellent support for their advertising campaigns. Programming that include a mix of videos, static images and datos en tiempo real help reduce perceived dwell times and create a more positive outcome.

Gimnasios y Centros de Fitness

Fitness centers have understood the power of infotainment for quite some time. Flat panel TV screens have been a staple of every gym for many years. Initially, operators would play MTV or some other TV broadcast to keep their members motivated as they went through their workouts. Lately, the trend has shifted away from public broadcasts. People aren’t interested in just watching TV. Today’s modern fitness centers are equipped with an array of flat panel displays of every size. These displays are used to entertain, motivate and inform members while they go through their workout routines. Programming is matched to specific classes or to individual stations so only relevant content is shown at any given time. It’s not hard to see why digital signage has become an essential tool for every fitness center.

Cuidado de la salud

Seamos francos. Visitar el consultorio de su médico local o la sala de emergencias del hospital nunca es divertido. Usted sabe que le espera una larga espera y es probable que la pantalla LCD montada en la pared esté sintonizada en un canal de televisión aburrido. Este es un escenario que se desarrolla en los hospitales de todo el país, pero gracias a la señalización digital, los tiempos de espera comienzan a ser mucho más cortos. Esto ayuda a explicar por qué la industria de la salud ha estado muy ocupada implementando pantallas de señalización digital para mejorar la experiencia de cada paciente y visitante.

Señalización digital sanitaria is used for…

  • Informar a los pacientes de nuevas opciones de tratamiento.
  • Explicar los procedimientos médicos.
  • Proporcionar noticias relacionadas con la salud.
  • Explicar los nuevos planes de salud.
  • Fomentar hábitos alimentarios saludables.


Hotels have had tremendous success with digital signage. Displays installed in lobbies and other areas provide valuable visitor information, while wayfinding touch screens help people navigate complex building layouts. The most effective digital signage deployments rely on traffic pattern analysis to determine the best display locations, and ensure maximum visibility throughout the building. This way, guests never get lost and they can be reminded of local activities at any time. Displays also provide information about local attractions, public transport schedules, local taxi phone numbers and other useful information. The larger the venue, the bigger the benefit to each guest.

Restaurantes de servicio rápido

Digital signage usage has really taken off in the quick service restaurant (or QSR) industry. Visit any town and you will notice more and more restaurants have replaced their printed menu signs with tableros de menú digitales. We see them popping-up in shopping mall food courts, burger joints, sports bars, and even in arena food concessions. There are many reasons why this is happening. For example, the FDA has mandating the need to display caloric, and other nutritional information on restaurant chain menu boards. This played a big part in accelerating the adoption of digital signage technologies in restaurants.

Hay otras ventajas también. Los restaurantes pueden usar una pantalla y mostrar diferentes opciones de menú según la hora del día. Los menús simplemente rotan cuando es necesario, eliminando la necesidad de múltiples carteles impresos.

Luego está el beneficio de incluir contenido multimedia como videos y animaciones. Este contenido realmente puede hacer que el menú "salte" y atraiga la atención. Las promociones también son más fáciles de administrar, ya que se pueden programar con anticipación y eliminar cuando caducan.