Tendencias de señalización digital post-Covid para QSR
Covid-19 has severely impacted the quick service restaurant industry but many QSR chains that thrived during this period had heavily invested in outdoor señalización digital and AI-driven computer vision technologies. These technologies have become more important and we predict they will continue to play an even greater role as QSR chains adapt to the new normal.
Prepárate para comedores más pequeños
Restaurant space planning will be very important as more guests embrace off-site dining. Many QSR brands are planning for smaller dining areas as they expand their drive-through capacity to deal with more off-site dining. With food delivery services becoming more popular, dedicated delivery pick-up areas are also being planned. These are great opportunities for tableros de menú digitales y señalización digital al aire libre.
For example, digital screens can inform visitors of current health and safety protocols or announce when take-out orders are ready for pick-up. In a post-Covid world, expect to see señalización digital deployed in a much more targeted way.
La innovación será clave
Many QSRs are expanding their take-out capacity by doubling or tripling the number of drive-through lanes and pick-up windows. To reduce wait times, restaurant chains are investing in mobile apps so they can have orders ready by the time guests show up. These solutions rely on GPS-enabled apps that send location data to each store. As guests get closer to their designated restaurant, orders are processed, and electronic payments are collected for a contactless experience. By linking mobile app data to outdoor digital signage displays, QSR operators can offer personalized greetings relevant parking information.
AI-enhanced computer vision software products are also being adapted to optimize the drive-through experience. Navori’s Software de análisis de marketing AQUAJI can scan and recognize vehicles as they enter a restaurant’s parking lot. Once recognized, cars are redirected to specific drive-through lanes or pick-up windows where orders are waiting.
Computer vision software can monitor the length of drive-through queues, track each vehicle’s dwell time, and send alerts to management so they can assign more resources to speed up order processing. Efficient drive-through order processing is fast becoming essential to every restaurant’s success.
Ampliación del restaurante al aire libre
Señalización digital al aire libre screens are already a mainstay for many QSR chains, and we expect their use will continue to grow post-pandemic. Outdoor digital signage and computer vision analytics can help in many areas of the business:
- Supervise y gestione las plazas de aparcamiento y drive-thru.
- Reducir los tiempos de espera.
- Dirija a los huéspedes y los servicios de entrega al área de recogida correcta.
- Confirmar artículos de pedido.
- Proponga guarniciones y opciones de bebidas según la composición del pedido.
- Promote higher-margin items on drive-through tableros de menú digitales.
- Muestra los números de pedido para la recogida.
- Anunciar los protocolos de salud y seguridad para cada ubicación.
- Improve the customer experience.
Comprender el viaje del huésped es más importante que nunca
With smaller indoor dining areas and rapidly changing guest behavior, it pays to understand your customers.
Tableros de menú digitales paired with computer vision technology can play an important role in identifying trends and responding to changes effectively. Strategically placed cameras can capture information used to identify repeat customers or read automobile license plates and adapt menu offerings based on each guest’s profile.
Democratizando la alta tecnología
Digital menu boards and outdoor signage are no longer exclusive to multinational restaurant chains. Today, independent chains and even individual restaurants can afford to invest in digital signage and computer vision technologies such as Laboratorios Navori’ mature and soluciones de software asequibles.