Navori refuerza su liderazgo con la activación de contenido condicional
La última innovación del pionero del software de señalización digital se demostrará en el stand de ISE 2019
Navori’s position as the industry’s market-leading digital signage software supplier has come to fruition through a mix of industry dynamics, technical innovation and global expansion. Following a year where many of the industry’s largest independent software companies were acquired by legacy systems integrators, Navori Labs has become the industry’s number-one professional software vendor. Navori continues to experience market-leading year-on-year revenue growth of 35 percent, and enjoys a large global footprint led by expanding North American and EMEA operations.
The company has also doubled its engineering team, creating a large innovation gap in comparison to its peers that have been acquired. At this top of this list for ISE 2019 is new a conditional triggering application, which will be demonstrated at Stand 8.E195 (February 5-8, Amsterdam RAI). These capabilities will offer more flexibility in dynamic content delivery, versus making best-guesses about what content makes sense days or even weeks in advance, when scheduling.
“We know pre-planned, scheduled content will always be a part of señalización digital networks for our customers, but there is certainly a need to be more dynamic at times,” says Jerome Moeri, CEO, Navori. “By data-tagging media assets, players and escenarios e integración con datos en tiempo real desde otros sistemas dentro de una empresa, podemos entregar contenido que sea significativo para ese momento. Imagine un reproductor de tienda que muestre contenido autoadaptado basado en el clima local, las entregas reales, las prioridades de marketing y las existencias. Esto es de lo que se trata."
About QL Software
los Gestor de contenido de señalización digital Navori QL integrates both conditional playback and triggering based on any type of data feed, including social media. New intelligent scheduling and triggering capabilities, for example, allow retailers to base what is playing on specific screens in stores on inventory levels or deliveries. That means that pre-set “rules” can trigger one-time promotions from linked management systems to announce that new stock has arrived from the distribution center. Similarly, promotions can be dynamically removed from señalización digital playlists if inventory levels run low, and hit a pre-set threshold that triggers the spot to be expired.