Solución de pantallas de señalización digital de NEC
La nueva solución de inteligencia comercial NEC ALP aprovecha el software de señalización digital empresarial Navori QL para amplificar la medición de audiencia y la activación de contenido en entornos minoristas
MONTREAL, 6 de noviembre de 2018 – Effective immediately, Navori announces a new alliance with NEC Display Solutions to strengthen the impact of digital signage across the broader retail customer experience. With NEC’s recent unveiling of NEC ALP, Navori confirms its QL digital signage engine will be one of a select few solutions to integrate with the powerful business intelligence analytics platform. The direct integration will power a complete real-time content and audience measurement system for retail businesses.
Navori QL es un nivel empresarial software de señalización digital solución utilizada en todo el mundo en múltiples negocios verticales, incluidos los entornos minoristas tradicionales. Al integrarse con NEC ALP, el software de señalización digital de Navori proporciona una plataforma flexible para medir audiencias y generar contenido que se alinee con la acción de un comprador o un evento más amplio en la tienda. La arquitectura flexible de Navori QL garantiza que los clientes de NEC puedan aprovechar los mismos beneficios en entornos locales y basados en la nube de SaaS, según la escala de la implementación de la red del minorista.
How management see’s it
“Digital signage is a key element of broader retail customer experience strategies that are intended to engage shoppers, and inspire return visits,” said Jeffrey Weitzman, Managing Director at Navori. “Working with NEC, we have an opportunity to help our retail clients better understand shopper behavior, and unleash new customer experience strategies that improve loyalty and increase in-store sales. Navori’s flexible and open integration options, coupled with our rich feature set, make this integration with NEC a natural fit for both companies. It will ultimately help to accelerate NEC ALP rollouts to retail businesses worldwide.”
The NEC Analytics Learning Platform (ALP), unveiled at the 25th annual NEC Display New York Partner Showcase in October, combines the company’s advanced video analytics with its digital signage expertise. The platform is designed to make retailers smarter through big data, content matching, and delivering relevant, impactful content to customers. NEC ALP’s data analytics capability gives retailers the power to deliver the right message or content. Triggered through content management systems like Navori QL – based on who the customer is, and which piece of content will likely create meaningful engagements. Using this data, retailers can draw direct correlations between when content was played, the number of impressions, and conversion rates to sales.
“With NEC ALP, we’re helping retailers deliver the right message at the right time to the right audience,” said Richard Ventura, Vice President of Strategic Management at NEC Display Solutions of America. “We’re excited to work with Navori to bring NEC ALP to retailers. We’re even more excited that Navori is among the first of our partners to collaborate with us on this project and their Navori QL señalización digital engine is a critical part of the NEC ALP platform.”
Acerca de NEC Display Solutions of America, Inc.
NEC Display Solutions of America, Inc., a leading designer and provider of innovative displays, offers the widest range of products on the market, such as commercial- and professional-grade large-screen LCD displays, desktop LCD monitors, direct view LED displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. Benefitting from the technologies of NEC Corporation and its own Research and Development, NEC produces leading-edge visual technology and customer-focused solutions for a wide variety of markets, including education, retail, transportation, broadcast, enterprise, healthcare, houses of worship, and many more.
NEC is orchestrating a brighter world with the quality and reliability of its products and outstanding customer service. For additional information about NEC Display Solutions of America products, call (866) NEC-MORE, or visit www.necdisplay.com.
Acerca de los laboratorios Navori
Navori is an enterprise committed to providing the most reliable, user-friendly software application available in the industry. An exclusive leader in the global señalización digital industry with more than 20 years of experience, Navori’s digital signage engine is built with everyone in mind and has been made accessible through a standardized product. Navori has an innovative software engineering team that refines and enhances its software daily, balancing efficient design and operation with exceptional performance. Visit navori.com para más información.