El software QL de Navori Labs potencia la publicidad DOOH en el aeropuerto de Estambul

El software QL de Navori Labs impulsa la publicidad DOOH en el aeropuerto de Estambul

Mediaport Marketing selecciona la solución de señalización digital QL en las instalaciones basada en la solución de software de fortalezas técnicas y de seguridad”.

LAUSANA, SUIZA, 8 de julio de 2020 – Since its opening 20 months ago, Istanbul Airport in Turkey is poised to become the world’s largest airport for passenger traffic. Today, the airport greets travelers in the largest terminal building under one roof with vertically-oriented video walls and displays throughout its large, open space. Navori QL software de señalización digital impulsa todo el contenido de medios dinámicos, incluida la publicidad digital fuera del hogar para monetizar la red.

Mediaport Marketing, Istanbul’s airport’s digital advertising operator, selected the QL on-premise software solution based on its many technical benefits such as sincronización multijugador and third-party software integration. Multi-player synchronization provides a seamless experience for travelers by showing perfectly timed content on video walls and displays. Ads are delivered with a mix of dynamic content (videos, images, multi-layered templates, fuentes de datos) that bring news, weather, entertainment and promotional content to travelers.

Navori Digital Signage software delivers…

Professional rendering ensures that common media is synchronized to 1/20th of a second across all 726 Samsung SoC displays running on Tizen 4 or Windows versions of QL Player software. Navori’s “time stamp streamer” innovation delivers professional content rendering and synchronizes each Reproductor QL clock with Navori’s QL Server. The QL Player software ensures an optimal viewing experience with seamless video transitions, multi-layered templates and dynamic HTML5 content.

Navori’s broad third-party software integration capabilities extend beyond simple fuentes de datos to audience measurement systems. These integrations, along with detailed content playback reports, help Mediaport evaluate each campaign’s success and build future media plans based on ad impressions.

La arquitectura del servidor local optimizes performance and security through a high-availability configuration with load balancing, failover capabilities, and end-to-end content encryption. While Mediaport preferred the on-premise architecture to meet these stringent requirements. Operators can remotely monitor performance, update content, and maintain systems – including device OS and reproductor multimedia software updates – from QLs user-friendly web-based user interface.

Quotes from the team

“Navori nos brinda las mejores soluciones y herramientas para nuestras necesidades comerciales”, dijo el Sr. Mehmet Emre, Director de Operaciones Digitales de Mediaport. “Necesitábamos una solución flexible, escalable, ágil y multiplataforma que nos empodere en nuestros procesos de negocio. La seguridad es muy importante para nosotros ya que operamos en aeropuertos y Navori cumple. La asociación de Navori es muy estratégica para hacer crecer y desarrollar nuestros negocios de manera mutua”.

“Mediaport required a red de señalización digital that can reliably serve as many as 200 million passengers annually once the entire airport is open, and sought a Samsung-certified digital software solution,” said Jerome Moeri, CEO, Navori Labs. “As the main terminal building occupies a 1.4-million square meter area alone, the early phases of the rollout have offered a reliable proving ground for their exacting network requirements. Through close collaboration with our partners at Mediaport and Samsung, we carefully customized an ad-driven network solution that will scale to their needs, and deliver the reliability and technical capacities they desire from a wide-scale software de señalización digital solution.”

Acerca de Mediaport (grupo cuadrado)

Mediaport holds a position favored by world-renowned brands with the exclusive network of LED screens, LCD screens, static panels, billboards, lightboxes, giant board and stand space ad units in Istanbul Airport. For more information, revisa este video

Acerca de los laboratorios Navori

Laboratorios Navori is an enterprise committed to providing the most reliable, interoperable and user-friendly software application available in the industry. An exclusive leader in the global digital signage industry with nearly 25 years of experience, Navori has built a reputation as an industry innovator strengthened by a skilled engineering team, and continued investment in research and development initiatives. Navori has also continued to invest in global growth, with local and regional resources available worldwide.

Navori’s flagship QL señalización digital engine is built with everyone in mind, and has been standardized for use in many of the largest digital signage networks around the world. The company’s engineering approach balances efficient design and operation with exceptional performance for answering integrators and end-users expectations.