Navori QL impulsa la red de señalización digital para la Universidad de Santa Clara
La arquitectura flexible de varios puestos, las imágenes más ricas y la integración de datos, y la integración anticipada con el sistema de notificación de emergencia del campus diferencian a QL de la competencia
LAUSANA, Suiza, 8 de enero de 2019 – As universities and higher education institutions seek to expand the horizons of their digital signage networks, many have discovered the campus-wide communications and media limitations of their first-generation systems. This was the case at Santa Clara University in northern California, which upgraded to Navori’s QL software de señalización digital antes del trimestre de otoño de 2018. La actualización simplificó las operaciones y permitió nuevos servicios y oportunidades a través de la red de 80 pantallas.
Navori QL is a cloud or on-premise solution – Santa Clara opted for the centralized cloud deployment – that offers a flexible multi-seat architecture for campus-wide networks. That multi-seat flexibility was a key deciding factor for the 24 content managers contributing to the 80-screen network, which has a presence in almost every building on campus. The high-quality reproduction of 4K graphics and other visual content, along with general ease of use, competitive pricing and rich data integration, further set Navori apart from other vendors competing for the project.
“Our previous system was out of date, and it couldn’t accommodate the more specialized initiatives we wanted to launch,” said Elwood Mills, manager of SCU señalización digital, Santa Clara University. With responsibilities that include network maintenance, Mills grew increasingly frustrated with the previous system’s lack of reliability. “Connectivity issues with the servers continued to escalate, which often meant that random screens would remain blank for hours or days at a time.”
Mills often handles the editing and dissemination of content contributed from the 24 managers. While much of this content is distributed campus-wide, specialized slides are often created for certain departments, including the School of Engineering. Nicole Morales, director of digital media technologies for the School of Engineering, notes that Navori QL’s ease of use and richer data capabilities have made an enormous difference throughout the department.
“I have seven screens under my control across four buildings, and we do a lot of our own content creation across faculty and student organizations,” said Morales. “With our previous system, it would take up to 15 minutes for screens to refresh when new content was uploaded. Navori has eliminated the problems we were having with reliability in content delivery, which means the information we post about classes and events can go live with short notice. Navori also allows us to securely use outside URLs, and integrate live feeds from our different social media networks through the external Tagboard service. We’ve been able to drive a much higher degree of interaction with our social media feeds through digital signage.”
Ali Reimer, assistant director of marketing and communications for the Leavey School of Business, manages the digital screens that live within Lucas Hall. She notes that the screens have become a central communications platform to promote events and course information to business students and visitors, and promote faculty members and their research projects among other initiatives.
“Tenemos alrededor de 15 pantallas repartidas por Lucas Hall, y la capacidad multiusuario de Navori significa que podemos concentrarnos exactamente en las necesidades de nuestros departamentos y centros e impulsar esa estrategia localmente”, dijo Reimer. “Navori hace que sea muy sencillo crear diferentes listas de reproducción para diferentes audiencias a lo largo del día, que se programan para que se activen según el momento en que esas audiencias estén en el edificio. Proporciona una plataforma consistente, confiable y visualmente impresionante para comercializar tanto a los estudiantes actuales como a los futuros, y además nos permite comunicar los mensajes específicos que pretendemos entregar”.
Reimer agrega que Navori QL también ha mejorado la calidad visual en toda la red para contenido 4K y 1080p. Ha estado explorando las diferentes opciones de plantillas para pantallas verticales y horizontales en su departamento, y ha ido incorporando gradualmente más tickers para desarrollar una experiencia más completa.
Moving forward, Mills expects to extend the network to new buildings currently being planned or that are already under construction. He also is working with Navori to integrate the campus emergency notification system with the red de señalización digital, using the Common Alerting Protocol (CAP). Once live, the integration will provide a digital format to disseminate emergency messages simultaneously over the Navori QL network and other communications systems around campus.
“La señalización digital aporta mucho valor a la vida del campus, from general communications and marketing through to campus safety and security,” said Mills. “Navori has made life easier for everyone involved in the network, while also breathing new life into our content and messaging. We no longer have to rotate through three or four screens to manage content. The ease of use of QL is what really sells. Señalización digital is no longer time-consuming. ”