La red DOOH de Navori Labs impulsa el compromiso en el centro comercial West Edmonton
Network mantiene a los compradores informados y comprometidos con la información comercial, el contenido publicitario y la información actualizada de COVID-19, todo administrado desde una solución de software QL centralizada.
Navori Labs continues to work closely with West Edmonton Mall, North America’s largest shopping center, to scale and update a diverse digital out-of-home network that drives engagement in public and private spaces. Navori’s QL software de señalización digital is powering retail, hospitality, entertainment and corporate content across a mix of video walls, menu boards and digital signage displays. The multi-phase rollout has extended media presentation and interactive wayfinding to food courts, hotel lobbies, event venues and meeting spaces, as well as along walkways with the heaviest shopper traffic.
Located in the Western Canadian city of Edmonton, West Edmonton Mall is home to more than 800 stores and services, over 100 dining areas, two hotels and twelve world-class attractions. Navori’s strategic rollout has fully centralized content management and delivery, helping West Edmonton Mall improve the customer experience and increase engagement with shoppers, Fantasyland Hotel guests, and visitors to the Ice Palace, which hosts a variety of sports, concerts and fundraising activities.
The centralized content management and delivery strategy has been instrumental to the success of the network, which allows unlimited users to contribute media with minimal training. This includes real-time updates such as price changes, promotions and COVID-19 guidelines. The network has also provided a quick return on investment for West Edmonton Mall by eliminating printing costs associated with traditional menus, advertisements and meeting space signage.
“Navori Labs ha sido una parte integral de nuestra estrategia de marketing”, dijo Tiffany Banh, coordinadora de marketing digital, West Edmonton Mall. “El software QL satisface nuestra necesidad de flexibilidad, escalabilidad y facilidad de uso. El equipo de Navori nos apoyó durante todo el proceso y proporcionó una implementación sin esfuerzo. Nuestra asociación continua con Navori es valiosa para ayudarnos a lograr el éxito comercial”.
The QL Digital Signage solution:
el almacén de Edmonton del oeste’s QL digital signage solution architecture includes an on-premise QL Server and a QL software driving each screen. Navori’s seamless integration with third-party data systems and support for a wide range of multimedia formats allows West Edmonton Mall to provide a diverse mix of video, graphics and text to shoppers and guests, while clean integration with West Edmonton Mall’s back-end business systems drive reliable content updates, meeting room occupancy information, and effective wayfinding experiences.
“West Edmonton Mall required a technology provider that could ensure reliable and efficient management of all señalización digital content and hardware across the entire property,” said Jerome Moeri, CEO, Navori Labs. “Our QL software is helping West Edmonton Mall meet its daily objectives across a very complex, multifaceted business environment that has helped staff grow more productive, reduced installation and support costs, and provided a foundation for network monetization through dynamic advertising capabilities.”
The story of West Edmonton Mall is the story of how a handful of visionaries took an ordinary idea like a shopping centre and turned it into a world-class destination. The Mall’s stores, attractions, and services combine to form the most comprehensive retail, hospitality and entertainment complex on Earth. As the prototype for mixed-use entertainment facilities, West Edmonton Mall is a place where people come to shop, play, and stay.
Acerca de los laboratorios Navori
Navori Labs is a global software innovator producing technology for digital communication and marketing analytics. Navori Labs is an enterprise committed to providing the most reliable, interoperable and user-friendly software application available in the industry. An exclusive leader in the global digital signage industry with nearly 25 years of experience, Navori has built a reputation as an industry innovator strengthened by a skilled engineering team, and continued investment in research and development initiatives. Navori has also continued to invest in global growth, with local and regional resources available worldwide.
Navori’s flagship QL digital signage engine is built with everyone in mind, and has been standardized for use in many of the largest digital signage networks around the world. The company’s engineering approach balances efficient design and operation with exceptional performance for answering integrators and end-users expectations. Visit www.navori.com para más información.