Pourquoi l'affichage dynamique est-il si efficace?

Pourquoi l'affichage dynamique est-il si efficace ?

L'affichage dynamique est devenu un outil de communication incontournable. De nombreuses études ont démontré l'efficacité des technologies d'affichage dynamique. Par exemple, une étude de 2010 a découvert que 70% d'Américains ont vu un affichage dynamique au cours du mois passé et 52% ont vu un affichage au cours de la semaine dernière. Avance rapide jusqu'à aujourd'hui et vous pouvez imaginer que ces chiffres ont considérablement augmenté.

Non seulement plus de gens remarquent les écrans d'affichage dynamique, ils passent en fait plus de temps à interagir avec eux et ils se souviennent davantage des informations affichées.

Les écrans d'affichage dynamique s'avèrent plus efficaces que les affiches imprimées traditionnelles et le matériel de point de vente pour les raisons suivantes :

Le contenu de l'affichage dynamique est dynamique

The combination of bright colors and motion make digital signage displays hard to ignore. With its support for video and animated content, digital signage attracts attention better than other types of communication medium. Digital signage is also self-updating, since content can also include real-time news from RSS feeds and social media feeds. The ability to deploy any content at any time, from any location, makes digital signage more dynamic than any other display medium.

Les écrans d'affichage dynamique augmentent les ventes

Studies after studies have proven that digital signage displays sell more product compared to other forms of point of purchase signs. Dynamic displays are the “silent salespeople” of the 21ème  A digital display is always available and ready to help shoppers by providing product features and benefits, pricing and more.

TV ads can be re-purposed and shown on digital signage displays, mixed in with product information, items on sale and other content of interest to shoppers. Digital signage has found its way into automobile dealerships, food stores, furniture and appliance stores, home décor and renovation stores, warehouse stores and other retail locations.

L'affichage dynamique est très rentable

The cost of hardware and software keeps dropping which makes digital signage more affordable. Lower acquisition and maintenance costs mean digital signage displays can pay for themselves quickly. Once the hardware investment has been made, there are few recurring costs other than the production of new content. There are none of the shipping and disposal costs normally associated with static, printed material.

Digital signage helps to communicate better

Displays installed in offices, lunch rooms and common areas have proven to be significantly more effective than the traditional “bulletin board” approach. The content shown on these displays can be updated constantly to provide a steady stream of information, entertainment and educational clips. Displays installed in call centers can be connected to automated information systems to show call response times and other valuable statistics.

Business intelligence is another area that has benefited greatly from digital signage. Critical business data and statistics are displayed in real-time on employee-facing screens. These systems ensure staff is provided with up-to-the-minute information, ensuring decisions are taken promptly and efficiently.

L'affichage dynamique fournit du contenu instantanément

Avoir la possibilité de publier des messages instantanés et de déclencher du contenu multimédia sur de grands réseaux d'écrans connectés est crucial pour de nombreuses applications. Par exemple, les secteurs éducatif et gouvernemental ont besoin de messagerie instantanée et des capacités d'alerte; les exploitants de magasins de détail et de restaurants à service rapide aiment avoir la possibilité d'afficher des informations à jour sur les prix sur leurs enseignes de point de vente et leurs panneaux de menu ; les directeurs de bureau et les responsables de la communication d'entreprise doivent informer les employés et les visiteurs. On pourrait continuer encore et encore…

L'affichage dynamique ouvre la voie

Wayfinding has benefited tremendously from technologies d'affichage dynamique. What used to be based on static signage boards has evolved into fully interactive visitor information systems. By pairing digital signage hardware players to touch screens, designers can now provide a complete interactive multimedia experience.

Typically, a 2D or 3D layout is shown on a touchscreen and visitors can navigate the plan by simply pointing to their destination. A path is then shown on screen, sometimes accompanied by a video tour showing the way to the destination. Les bornes d'orientation peuvent également fournir des informations supplémentaires via des codes QR que les visiteurs scannent avec leur smartphone ou par SMS et autres technologies similaires.

mall retail info

L'affichage dynamique est un générateur de revenus

L'affichage dynamique réseaux publicitaires are highly profitable and growing. Flat panel displays strategically positioned for maximum visibility ensure the highest possible viewership which is critical for brand owners and advertisers. Viewership measurement technologies are often integrated with digitals signage displays to provide highly accurate viewership profiles.

Marketers and advertising agencies can tie-in ad impressions to demographics to create highly targeted ad campaigns that outsell any other platform.  Digital signage’s ability to deliver specific content based on display location or demographic make it an essential tool for modern advertising programs.

L'affichage dynamique motive

La direction de l'entreprise comprend qu' une communication meilleure et plus efficace aide à responsabiliser les employés located in remote locations. It’s a known fact that mobile staff such as sales people, truck drivers and other remote staff can sometimes feel a bit isolated and detached from head office. Directives and other corporate messages don’t always make it to remote locations and disconnected employees often feel left out.  When this happens, some employees don’t feel part of the company and morale suffers.

Digital signage can display any content over any distance at very little cost. There are no limits to the number of screens that can be deployed, and screens are updated with new content whenever there is new information to be shared. By deploying engaging content that is regularly updated, managers and human resources personnel can ensure the entire staff is kept informed. Updates can be sent at any time and it will be viewed by the entire workforce, regardless of their location.

L'affichage dynamique informe et éduque

Successful organizations plan their digital signage deployments in such a way to maximize staff and customer exposure. This way broadcasts can be tailored according to each audience.  Customers get presented with sales, advertising or informational content while staff is provided with training content, strategic information, and various other business focused information streams.  The idea is to maximize the return on investment by leveraging the entire réseau d'affichage dynamique..

L'affichage dynamique divertit

One of the most useful application of technologies d'affichage dynamique revolves around entertaining viewers. Nowhere is this more important than where there are long wait times like inside elevators, in elevator hallways, in waiting rooms, at store checkouts, in government offices, and other similar locations.

Les écrans d'affichage dynamique located in these areas can provide much needed entertainment content which helps reduce perceived dwell times.  This is essential to improve customer and visitor experience, for any type of venue. In these cases, it’s best to provide a mix of advertising, infotainment, and news to get optimal results.

L'affichage dynamique fait une impression audacieuse

Innovative environmental signage concepts let architects and interior decorators use digital signage displays as decorative elements. When digital signage is freed from horizontal and vertical orientations, you end up with dramatic building facades and lobbies that invite people to come inside.

Using video walls and abstract video animations, decorators can easily update the look of any open space or change the mood depending on the time of day, special event, or any other criteria. les écrans LED et les écrans plats peuvent être disposés dans diverses configurations pour maximiser l'impact visuel, tandis que le contenu peut être composé d'animations ou de vidéos réutilisées.