Qui a besoin d'affichage dynamique ?

Qui a besoin de l'affichage dynamique ?

C'est une question intéressante. L'affichage dynamique est désormais monnaie courante et il semble que chaque jour nous voyons de nouveaux écrans plats, panneaux d'affichage LED et autres formes de communication numérique apparaître sur le marché. Alors, qui peut bénéficier de l'installation d'écrans d'affichage dynamique dans son entreprise ? En un mot, à peu près n'importe qui.

Just a few years ago, affichage dynamique was ridiculously expensive, difficult to install, and a pain to use. You needed an IT person on staff just to install and run the software. Back then, screens were bulky, expensive, and there weren’t many sizes available. There were also a lot fewer software options, and most of the products for sale only ran on PCs.

Avancez jusqu'à aujourd'hui et vous avez accès à une gamme de choix qui est littéralement époustouflante. Il existe des solutions d'affichage dynamique pour tous les budgets ou toutes les applications, and hardware choices have never been better. The introduction of Android devices and Système sur puce displays has provided customers with opportunities that weren’t available with traditional PC based media players.

L'affichage dynamique est maintenant couramment utilisée à l'extérieur et les à l'intérieur, with displays that can be as small as a tablet or as large as a billboard. You can even find displays that can are clearly visible in bright sunlight, and touch screens that let audiences interact with the displays. This is truly the golden age of the industry with new products being added, year after year.

All this innovation has helped make affichage dynamique a viable option for every type of business and organization.

Voici quelques exemples:

Concessionnaires automobiles

Les concessionnaires automobiles adoptent l'affichage dynamique et de nombreuses marques haut de gamme repoussent même les limites avec l'utilisation de murs vidéo, des panneaux LED extérieurs et de grands écrans de projection. Des tablettes interactives et des écrans tactiles sont également utilisés dans les salles d'exposition afin que les visiteurs puissent parcourir les accessoires, visionner des vidéos interactives et accéder aux sites Web des fabricants. L'industrie automobile de détail est très compétitive, c'est pourquoi les concessionnaires ont investi massivement dans l'affichage dynamique.

La combinaison de toutes ces technologies permet une expérience client plus agréable et une visite plus mémorable.

Casinos

Visit Las Vegas and you will see the most impressive and effective use of digital signage. Here, the LED is king. A walk down the strip will clearly demonstrate what can be achieved when casinos invest in state of the art LED panel technologies. But the fun’s not only on the outside! Enter any casino and you will experience every possible combination of display sizes, mounting orientations and technologies. You will see touchscreens used for wayfinding totems, projectors, LED panels and more. Casinos have embraced digital signage and it shows. You will even see content triggered by slot machines whenever someone hits a jackpot. The gaming floor has literally been transformed by technology, and this scenario is being repeated in casinos around the globe.

Communication d'entreprise

Walk into any office building or factory and you will notice technologies d'affichage dynamique being used in a variety of ways. Displays are deployed in lobbies, meeting rooms, lunch rooms, waiting areas, near and inside elevators, in workshops and other areas where people congregate. Digital signage has been particularly effective in areas where there are long dwell times. For example, installing a display in an office lobby provides a great opportunity to tell a story about the company and its employees. By locating displays strategically, companies can…

Corporate Signage With Video Zone Meeting Room Occupancy

Institutions financières

The banking industry is constantly looking for innovative ways to attract new customers and retain existing ones. Les écrans d'affichage dynamique help banks and credit unions communicate directly with visitors. Displays are used for advertising, queue management, displaying currency and interest rates, promotions and other general information.

Banks and credit unions have learned that digital signage can be an excellent support for their advertising campaigns. Programming that include a mix of videos, static images and données en temps réel help reduce perceived dwell times and create a more positive outcome.

Gymnases et centres de conditionnement physique

Fitness centers have understood the power of infotainment for quite some time. Flat panel TV screens have been a staple of every gym for many years. Initially, operators would play MTV or some other TV broadcast to keep their members motivated as they went through their workouts. Lately, the trend has shifted away from public broadcasts. People aren’t interested in just watching TV. Today’s modern fitness centers are equipped with an array of flat panel displays of every size. These displays are used to entertain, motivate and inform members while they go through their workout routines. Programming is matched to specific classes or to individual stations so only relevant content is shown at any given time. It’s not hard to see why digital signage has become an essential tool for every fitness center.

Santé

Soyons francs. Visiter le bureau de votre médecin local ou la salle d'urgence d'un hôpital n'est jamais amusant. Vous savez que vous allez attendre longtemps et il y a de fortes chances que l'écran LCD fixé au mur soit syntonisé sur une chaîne de télévision ennuyeuse. C'est un scénario qui se déroule dans les hôpitaux à travers le pays, mais grâce à l'affichage dynamique, les temps d'attente commencent à se sentir beaucoup plus courts. Cela aide à expliquer pourquoi l'industrie de la santé déploie activement des écrans d'affichage dynamique, pour améliorer l'expérience de chaque patient et visiteur.

L'affichage dynamique de la santé is used for…

  • Informer les patients des nouvelles options de traitement.
  • Expliquer les procédures médicales.
  • Fournir des nouvelles liées à la santé.
  • Expliquer les nouveaux plans de soins de santé.
  • Promouvoir de saines habitudes alimentaires.

Hospitalité

Hotels have had tremendous success with digital signage. Displays installed in lobbies and other areas provide valuable visitor information, while wayfinding touch screens help people navigate complex building layouts. The most effective digital signage deployments rely on traffic pattern analysis to determine the best display locations, and ensure maximum visibility throughout the building. This way, guests never get lost and they can be reminded of local activities at any time. Displays also provide information about local attractions, public transport schedules, local taxi phone numbers and other useful information. The larger the venue, the bigger the benefit to each guest.

Restauration rapide

Digital signage usage has really taken off in the quick service restaurant (or QSR) industry. Visit any town and you will notice more and more restaurants have replaced their printed menu signs with de panneaux de menu numériques. We see them popping-up in shopping mall food courts, burger joints, sports bars, and even in arena food concessions. There are many reasons why this is happening. For example, the FDA has mandating the need to display caloric, and other nutritional information on restaurant chain menu boards. This played a big part in accelerating the adoption of digital signage technologies in restaurants.

Il y a aussi d'autres avantages. Les restaurants peuvent utiliser un écran et afficher différents choix de menus en fonction de l'heure de la journée. Les menus tournent simplement lorsque nécessaire, éliminant ainsi le besoin de plusieurs panneaux imprimés.

Ensuite, il y a l'avantage d'inclure du contenu multimédia comme des vidéos et des animations. Ce contenu peut vraiment faire « éclater » le menu et attirer l'attention. Les promotions sont également plus faciles à gérer car elles peuvent être programmées à l'avance et supprimées lorsqu'elles expirent.