L'aéroport d'Istanbul utilise QL pour l'affichage dynamique OOH

Navori Labs QL Software propulse la publicité DOOH à l'aéroport d'Istanbul

Mediaport Marketing sélectionne la solution d'affichage dynamique QL sur site basée sur les atouts techniques et de sécurité de la solution logicielle.

LAUSANNE, SUISSE, le 8 juillet 2020 – Since its opening 20 months ago, Istanbul Airport in Turkey is poised to become the world’s largest airport for passenger traffic. Today, the airport greets travelers in the largest terminal building under one roof with vertically-oriented video walls and displays throughout its large, open space. Navori QL logiciel d'affichage dynamique alimente tous les contenus multimédias dynamiques, y compris la publicité extérieure numérique pour monétiser le réseau.

Mediaport Marketing, Istanbul’s airport’s digital advertising operator, selected the QL on-premise software solution based on its many technical benefits such as la synchronisation multi-players and third-party software integration. Multi-player synchronization provides a seamless experience for travelers by showing perfectly timed content on video walls and displays. Ads are delivered with a mix of dynamic content (videos, images, multi-layered templates, les flux de données réels) that bring news, weather, entertainment and promotional content to travelers.

Navori Digital Signage software delivers…

Professional rendering ensures that common media is synchronized to 1/20th of a second across all 726 Samsung SoC displays running on Tizen 4 or Windows versions of QL Player software. Navori’s “time stamp streamer” innovation delivers professional content rendering and synchronizes each player QL clock with Navori’s QL Server. The QL Player software ensures an optimal viewing experience with seamless video transitions, multi-layered templates and dynamic HTML5 content.

Navori’s broad third-party software integration capabilities extend beyond simple les flux de données réels to audience measurement systems. These integrations, along with detailed content playback reports, help Mediaport evaluate each campaign’s success and build future media plans based on ad impressions.

L'architecture du serveur sur site optimizes performance and security through a high-availability configuration with load balancing, failover capabilities, and end-to-end content encryption. While Mediaport preferred the on-premise architecture to meet these stringent requirements. Operators can remotely monitor performance, update content, and maintain systems – including device OS and media player software updates – from QLs user-friendly web-based user interface.

Quotes from the team

« Navori nous fournit les meilleures solutions et outils pour nos besoins commerciaux », a déclaré M. Mehmet Emre, directeur des opérations numériques, Mediaport. « Nous avions besoin d'une solution flexible, évolutive, agile et multiplateforme qui nous donne les moyens d'agir dans nos processus métier. La sécurité est très importante pour nous puisque nous opérons dans les aéroports, et Navori tient ses promesses. Le partenariat de Navori est très stratégique pour la croissance et le développement mutuels de nos entreprises. »

“Mediaport required a réseau d'affichage dynamique. that can reliably serve as many as 200 million passengers annually once the entire airport is open, and sought a Samsung-certified digital software solution,” said Jerome Moeri, CEO, Navori Labs. “As the main terminal building occupies a 1.4-million square meter area alone, the early phases of the rollout have offered a reliable proving ground for their exacting network requirements. Through close collaboration with our partners at Mediaport and Samsung, we carefully customized an ad-driven network solution that will scale to their needs, and deliver the reliability and technical capacities they desire from a wide-scale logiciel d'affichage dynamique solution.”

À propos de Mediaport (Groupe Square)

Mediaport holds a position favored by world-renowned brands with the exclusive network of LED screens, LCD screens, static panels, billboards, lightboxes, giant board and stand space ad units in Istanbul Airport. For more information, regardez cette vidéo.

À propos de Navori Labs

Navori Labs is an enterprise committed to providing the most reliable, interoperable and user-friendly software application available in the industry. An exclusive leader in the global digital signage industry with nearly 25 years of experience, Navori has built a reputation as an industry innovator strengthened by a skilled engineering team, and continued investment in research and development initiatives. Navori has also continued to invest in global growth, with local and regional resources available worldwide.

Navori’s flagship QL affichage dynamique engine is built with everyone in mind, and has been standardized for use in many of the largest digital signage networks around the world. The company’s engineering approach balances efficient design and operation with exceptional performance for answering integrators and end-users expectations.