What is Hotel Digital Signage?

What is Hotel Digital Signage?

In today’s digital world, hoteliers are looking for new ways to engage their guests. One of the most popular and effective methods is the use of digital signage. Hotel digital signage is a great way to communicate with your guests and promote your hotel services. Hotel digital signage is a great way to keep your guests informed. But what exactly is digital signage? And how can hotels make the most of it? Keep reading to find out! 

Define digital signage 

Digital signage is a digital display technology used for electronic communication in hotel lobbies and other hotel areas. It can be used as a hotel lobby digital signage, hospitality digital signage, or hotel digital signage for communication purposes. The benefits of using digital signage in hotels include providing information to customers quickly, such as displaying hotel amenities or sharing the latest hotel deals, as well as helping to add a more up-to-date and modern look to hotel lobbies. Apart from just displaying information about hotel facilities, digital signage for hotels can also be used to entertain guests by displaying advertisements, artworks/photographs of local attractions, and videos/music. 

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Benefits of hotel digital signage 

Hotel digital signage offers a wealth of benefits, revolutionizing how hotels communicate with their guests. Digital signage in hotel lobbies allows hotel staff to update information quickly and easily and effectively share hotel promotions or offerings. Guests benefit too – hotel digital signage ensures there is always up-to-date information at their fingertips, making it easier than ever to discover hotel services they may not have otherwise known about. This creates invaluable promotional opportunities and helps build customer loyalty. With hotel digital signage, the efficiency and success of operations can be improved with strategies tailored to guests’ needs. From offering weather forecasts for vacationers to displaying helpful hotel maps for business travelers, hotel digital signage makes customers feel supported and well looked after – something every hotel should strive for. 

Fantasyland hotel

How to use digital signage in hotels 

Digital signage is quickly becoming a key element in hotel lobbies and public areas, providing hotel guests with dynamic digital signage experiences. By leveraging hotel digital signage, hospitality professionals can provide valuable information in real time throughout their hotel lobby or event space. Hotel digital signage can be used to inform guests of hotel amenities nearby such as retail stores, restaurants, or attractions. It also serves as an effective tool to manage check-in procedures and attract potential hotel visitors. In addition to these practical applications, hotel lobby digital signage also provides hoteliers with the opportunity to effectively advertise and promote hotel services, current special offers, and events. Investing in digital signage for your hotel will not only give your guests a more enjoyable experience but will also make your hotel stand out from the competition. 

Tips on creating an effective KPI dashboard for digital signage

Creating a powerful KPI dashboard for digital signage can help you gain valuable insights into how well your campaigns are performing, enabling you to easily access important metrics and make informed decisions. To create an effective KPI dashboard, start by researching KPI dashboard examples, and determining which marketing KPIs are most relevant to track. Familiarize yourself with KPI dashboard examples – such as revenue KPI dashboards or marketing KPI dashboards – and how each one can best serve its particular function. Make sure you choose a solution that presents data visually and intuitively so that the information can be understood quickly. Also, ensure that your KPI dashboard is set up in such a way that it is updated automatically with fresh data so you are always working with the latest information available. With thoughtful KPI dashboard design, you’ll be able to customize dashboards and digital signage tailored to your desired business goals. With these tips in mind, you should have no difficulty constructing an effective KPI dashboard for digital signage.

Tips for choosing the right digital signage for your hotel 

When looking for digital signage to join your hotel lobby, take into account the benefits and importance of digital signage in hospitality. Hotels that take advantage of hotel lobby digital signage offer guests innovative experiences with access to hotel attractions, amenities, and wayfinding information, as well as engaging ambiance and customized messaging designed to meet hotel-specific needs. Consider the best size and height for hotel digital signage to ensure the comfort of hotel guests when engaging with it. Make sure hospital digital signage is durable enough to withstand any foot traffic without compromising aesthetics. In addition to hotel lobby digital signage, consider wherever else such displays can be a valuable asset for your hotel and its guests. No matter what type of hotel digital signage you choose, consider location, installation cost, and how easy remote management will be. 

Hotel And Conference Room Occupancy Display

Creative ways to use digital signage in a hotel 

Digital signage is a great way to enhance hotel amenities and inject hotel lobbies with an extra level of personalization and sophistication. For hotel digital signage, there are numerous creative possibilities that can completely transform how guests use the space. Hotel lobby digital signage can be used to optimize check-in time for guests, share personalized welcome messages along with amenities, offer information about upcoming events, exhibitions, and destination guides, curate local content such as weather forecasts or digital artworks, or even allow hotel guests to order items from room service. With hotel digital signage, luxury brands in the hospitality industry have the opportunity to truly make their hotel a one-stop destination for all their guests’ needs — providing renowned benefits of convenience and comfort. 

Examples of how hotels are using digital signage 

Hotels around the world are investing in hotel digital signage to stay ahead of their competitors. Hospitality digital signage enables hotel staff to display hotel-branded advertising, in-house promotions, and welcome messages. This type of digital signage for hotels also gives hotel managers the ability to offer interactive booking options directly from the hotel lobby. By leveraging hotel lobby digital signage technology, hoteliers benefit from improved customer retention through enhanced engagement for their guests. Through the strategic use of hotel digital signage, hotels can help create an efficient customer experience that not only increases guest satisfaction but helps increase revenue as well. 

Case study of a hotel that has successfully implemented digital signage 

The Best Western hotel in Malibu, California, has successfully implemented hotel digital signage to great effect. This hotel uses a state-of-the-art hospitality digital signage system to provide interactive displays throughout its lobby. By leveraging hotel lobby digital signage, guests are able to view informative content and points of promotion related to hotel information – such as restaurant menus and upcoming local events – while they wait in line or just explore. Additionally, the hotel enjoys a wide range of benefits due to its implementation of digital signage for hotels – including improved guest engagement and satisfaction rates, increased attention to hotel promotions, and overall cost savings compared to traditional print media costs.  

Another prime example of how digital signage can be used to great effect in hotel lobbies is the Hilton Garden Inn hotel in Chicago. The hotel has installed interactive digital signage kiosks that allow hotel guests to quickly check in and out, access hotel information, and utilize virtual concierge services. Additionally, the hotel uses digital signage wall art to create a contemporary hotel atmosphere and to display hotel amenities such as restaurant menus, local attractions, hotel services, and events. The digital signage also immerses hotel guests in the Hilton Garden Inn experience with dynamic images of hotel interior design and hotel views that create an eye-catching ambiance. By implementing digital signage into its hotel lobby, the Hilton Garden Inn has been able to increase hotel visitor engagement and provide a modern hotel experience that makes the hotel stand out from its competitors.  

Through its digital signage strategy, the hotel has seen an increase in hotel loyalty and repeat visits from hotel guests who appreciate the convenience and unique hospitality experience provided by digital signage within the hotel lobby. The Hilton Garden Inn is an ideal example of how hotel digital signage can be successfully implemented and used to provide hotel guests with an enhanced hotel experience.  

Meeting Room Digital Signage

The future of digital signage in hotels 

Hotels are quickly recognizing the massive benefits of digital signage in their lobbies. Digital signs offer hotel guests up-to-date, relevant information and a way to engage with brands. This combination allows hoteliers to offer an improved customer experience that turns one visitor into a returning customer or brand evangelist. In addition to improved customer satisfaction, hotel digital signage can also reduce paper costs by providing hotel guests with necessary informational snippets about local attractions, hotel amenities, and more. Digital signage for hotels is an invaluable addition to hotel lobby design and is sure to help give hotel guests the best possible experience. 

With hotel digital signage continuing to evolve, there is great potential for hoteliers to leverage the technology in more creative and impactful ways. With advances in artificial intelligence (AI) and machine learning, hotel digital signage is becoming more personalized and interactive. Hoteliers will be able to use AI-driven hotel digital signage that can recognize guests’ movements and provide tailored suggestions, offers, and hotel information. Furthermore, hoteliers will be able to integrate digital signage with hotel management systems to streamline operational processes such as check-in and checkout procedures.  

The possibilities for hotel digital signage are endless and the technology is becoming more affordable meaning that hoteliers of all sizes can benefit from hotel digital signage. Hoteliers should not miss out on the opportunity to leverage hotel digital signage, as it offers hoteliers a valuable way to boost hotel engagement and create an unforgettable hotel experience. With hotel digital signage continuing to evolve, hoteliers have the potential to revolutionize the hospitality industry with this cutting-edge technology. Hoteliers should embrace hotel digital signage and see the potential it has to improve hotel operations, attract hotel guests, and turn their hotel into a modern hospitality destination.  Digital signage is the future of hotel hospitality and hoteliers who invest in hotel digital signage will be able to stay ahead of the competition and create a memorable hotel experience for their hotel guests. Hoteliers will be able to reap the rewards of hotel digital signage for years to come.  Hoteliers who invest in this powerful technology now will be well-positioned to take advantage of the many possibilities that it holds in the future.   


As you can see, digital signage software is a versatile tool that hoteliers can use to communicate with guests and improve their stay. If you’re thinking of implementing digital signage in your hotel, keep the following tips in mind: choose the right software, consider your content strategy, analyze your results, and constantly update your content. And remember – if done well, digital signage can have a big impact on guest satisfaction. Have you implemented digital signage in your hotel? How has it worked for you?