What is Elevator Signage?
Elevator digital signage is a great way to communicate with people traveling in an elevator. It is an easy way to provide targeted content that will appeal to your audiences. Digital displays deliver custom property messages and engage tenants with curated content. Many digital screen options are available to best fit your property’s unique needs.
How elevator digital signage works
Elevator digital signage works by displaying targeted content to people in elevators. They can be used to deliver property messages, such as news and events, or to engage tenants with curated content. Elevator digital signage can be used in office buildings, shopping malls, hotels, hospitals, schools, and apartments. Many different types of digital displays are available, so you can choose the best solution for your property.
What are the benefits of elevator signage?
There are many benefits to using elevator digital signage. It is a great way to inform and persuade people in a building. It is an easy way to provide targeted content that will appeal to your audiences. Also, it can be used to entertain people or to provide emergency information. Additionally, elevator digital signage can increase the value of a building. Other benefits include:
- It delivers important, up-to-date information.
- It informs about maintenance work.
- It can show alert messages with exit routes.
- It entertains and engages audiences while waiting for the elevator or standing in one.
- It helps to avoid awkwardness and distracts users. It could be a great way to start a conversation.
- It’s also a great place to deploy promotions or brand communication in order to be in people’s minds.
- You can reach lots of people as it’s usually a high-traffic place.
- You can do microtargeting, meaning promote a local business or an upcoming event interesting for people living or working within a specific geographic area.
Why use Digital Signage in an elevator?
Riding an elevator can be boring. The time spent shouldn’t be wasted. As a business, take advantage of the time to captivate the audience. Users need entertainment and are more focused on looking at displays in elevators than other types of printed ads. They are more likely to be receptive to the information displayed on the screen. Elevator signage can display company news, updates, events, real-time weather and traffic, and much more.
Use digital displays in an elevator to avoid awkward silences and provide useful information at the same time.
Read how Navori’s solution was implemented for Pluto Digital Networks in elevators here.
How can I get started with elevator digital signage?
If you are interested in using digital signage in your elevator, there are a few things you need to do. First, you need to purchase a digital signage player and a screen. Second, you need to decide what type of content you want to display. Finally, you need to install the player and screen in your elevator. Once you have done these things, you will be ready to start using digital signage in your elevator.
What are the best practices for elevator signage?
It’s important to remember that elevator rides are short, so the content must be concise. Don’t use too much text or graphics, the audience won’t have time to read it all. Stick to what’s most valuable.
Aim for high-quality photos, one or two appealing short sentences, and corresponding information like location, times, or price.
Your aim should be to inform and persuade and share information that could be important to your audience, like an important announcement, local news, real-time weather forecasts, live traffic status, promote amenities, or local events for example.
What type of content is best for elevator signage?
The best type of content for elevator digital signage is content that is informative and persuasive. Additionally, the content should be concise and easy to understand. It is also important to choose content that is appropriate for the audience you are targeting. For example, if you are targeting office workers, you may want to consider using content that promotes healthy lifestyles or that provides information about the company. Corporate employees will also always give their attention to live data like weather reports, stock prices, and commuter information. If you are targeting school children, you may want to consider using content that is educational or that promotes positive behavior.
How often should I change my elevator digital signage content?
You should update your digital signage content as often as you like. However, we recommend that you update your content at least once a week to keep your audience engaged and prevent them from becoming bored with the same content. You can also set up your digital signage player to automatically update your content on a schedule. This way, you don’t have to worry about manually updating your content.
One strategy to keep content fresh and engaging is to use live data feed services, that will automatically update your digital signage templates with breaking news, weather information, and other real-time information.
Where to deploy elevator signage?
Elevator signage displays can be used in many places, here are some examples :
- Shopping malls: to inform visitors about floor distribution and current promotions, amnesties available, and emergency messages. It’s a great place to communicate and promote a brand as customers are close to the moment of purchase.
- Office buildings: show corporate culture, latest news, and events, emergency messages, live weather and traffic updates, and important announcements. This engages employees, and they feel more motivated and appreciated.
- Residential buildings: latest news and events, live weather and traffic updates, building-related information, rules and guidelines for tenants and visitors, and emergency messages.
- Hotels, hospitals, and school elevators.
Where to place digital signage screens in elevators?
You can place digital signage screens either inside an elevator cabin or on the outside, also called elevator lobby signage. Place the digital signage near elevator buttons if you have a heavy-traffic area, it will increase the viewability of the content.
A great example is to use a touchscreen showing a building directory, where visitors can find their way around and search for amenities. You can also display services, programs, and promotions. It’s a great place to show maintenance work, and upcoming events or display emergency information. Mapp-out escape routes and emergency exists and specific instructions.
What are the technical requirements for elevator signage?
First, you will need a digital signage player. There are many different types of players available on the market. Make sure to choose one that is compatible with the type of screen you plan on using. Second, you will need a screen. There are many different types of screens available, such as LCD, LED, and plasma. Make sure to choose a screen that is compatible with the type of player you have. Finally, you will need an internet connection if you plan on using content from the internet.
Ultimately, choosing the right hardware, and installing it correctly and professionally in the elevator cabin will be the most difficult part of using elevator signage. Be sure to choose a professional installer that will conceal any and all wiring or cables.
You need a display that is bright, doesn’t interfere with elevator systems, glass protection against scratches or vandalism, a slim display, is easy to install, and a 24/7 usage.
Ideally, the viewing angle should be high so there is no side distortion. Users should be able to see the content from anywhere they stand.
You can use any screen or tablet, but it shouldn’t be too big not to overwhelm viewers. Android tablets are often used as you don’t need an external media player. Use a System-on-Chip display to avoid having extra cables.
A professional software is also needed to be able to control your content remotely and update it instantly. That way, no need to be near the display to update it. With a CMS, you can change the content across multiple locations. With a cloud-based CMS, all you need is a computer or a mobile phone and an internet connection. Schedule content and choose when to display a certain content depending on the time of day or foot traffic pattern.
Does my elevator signage player need an internet connection?
Most digital signage players do not require an internet connection, but it is still highly recommended to have one. Some features, such as weather or stock tickers, may require a connection. Additionally, if you plan on using content from the internet, such as YouTube, social media (Twitter, Instagram, and Facebook), or web pages, you will need an internet connection. Finally, if you plan to regularly make content changes, your players will need to communicate with a Digital Signage software system over the internet.
How much does elevator digital signage cost?
The pricing of elevator digital signage depends on a variety of factors, including the type of digital signage, the size of the displays, how difficult it is to install the hardware, and more. Additionally, the cost of installation and maintenance should be considered as that will likely be the most expensive and time-consuming process.
AI and elevator digital signage?
Combining AI with digital signage software enables getting data on passengers, including real-time statistics, traffic trends, and lingering time. It also helps to show personalized content depending on the audience.
Elevator digital signage can be used in conjunction with AI technology to provide targeted content that is relevant to your audience based on people’s age, mood, and sex, and track the effectiveness of that content. Additionally, AI can be used to provide insights about your audience that can help you improve your digital signage strategy.
Some benefits of using elevator digital signage with AI technologies include the ability to:
- Provide targeted content: You can use AI to target content that is most likely to be of interest to your audience. This can help you ensure that your digital signage is more effective.
- Track the effectiveness of your content: You can use AI to track how well your digital signage content is performing. This information can help you improve your digital signage strategy.
- Provide insights about your audience: You can use AI to provide insights about your audience that can help you improve your digital signage strategy. For example, you may be able to learn about the demographics of your audience, their interests, and how they interact with your digital signage.
Installing screens and displaying information in front or inside an elevator makes the ride more enjoyable and it’s a great place to share important information and advertise. It’s a unique space for effective communication, enhanced customer experience, and inform. Using digital signage software helps you to manage your content and be more flexible to update it.
About Navori Labs
Navori Labs, a Swiss software innovator, delivers premium digital signage and AI-driven marketing analytics solutions to businesses and organizations worldwide.
What differentiates our software is the fact it’s developed by our own team of engineers. For the last 20 years, Navori Labs has steadily invested in research and development. This lets us bring to market unique products that outperform other software solutions. It’s also why we back our products with professional maintenance contracts and support services.
We pay a lot of attention to our software’s simplicity, user-friendliness, and ease of use. Our software is designed for non-technical users, under the expert guidance of our in-house artistic director.