Taking Advantage of Your Hotel Digital Signage

Digital signage solutions for hotels have become extremely popular with large hospitality chains and independent property owners. In fact, anyone who travels will encounter hotel signage screens in most lobbies, elevators, spas, gyms, meeting rooms and restaurants.

Taking Advantage of Your Hotel Digital Signage

The digital signage revolution has been sweeping across the hospitality industry. It’s changing the way businesses attract and retain customers, whether they’re hotels or restaurants.

It’s easy to understand why many have discovered the benefits of digital signage for hotels. Digital signs have proven to be a reliable and cost-effective way to improve the guest experience. They let property owners share important and topical information hotel guests need. They can also generate income through third-party advertising.

If you’re not already using digital signage in your hotel, you should consider the benefits. Guests appreciate being informed. It’s the little things, like local knowledge and getting timely information about events and happenings in and around the property.

Large hotel properties and convention centers can make each visitor’s stay a bit less stressful by providing useful wayfinding information. There’s nothing worse than arriving in a new place and not knowing how to get around.

Hotels Convention Centers Resorts

QL Digital Signage benefits for hotels

QL offers many features that are essential to guest services. Features like playlist day-parting, rule-based content playback, content tagging, QL Mobile and more.

QL-powered digital signage screens can do much more than play advertising. They help hotels and convention centers operate better.

Here is what QL digital signage can do for your property:

  • Welcome guests and help them get more comfortable.
  • Promote your loyalty programs using QR codes and digital coupons.
  • Establish and promote your brand.
  • Run ad campaigns for third-party advertisers. Create a new revenue source for your hospitality business.
  • Inform guests of the latest promotions and new amenities.
  • Synchronize content across multiple media player screens in large convention halls and common areas. Synchronized content is a must in large open spaces where guests can see many screens showing the same content.
  • Provide useful information, such as local news, weather forecasts and traffic reports. Show live content to reduce perceived wait times at the hotel desk and spa waiting room.
  • Improve the guest experience. Deliver high-quality content to every digital signage screen, interactive touch screen and video wall on your property.
  • Adapt your programming to each area. Show weather and traffic information in your lobby and restaurant specials on your elevator screens. Use themed content to highlight holidays and special events.
  • Keep guests informed about hotel and convention center meeting and event schedules.
  • Promote nearby tourist attractions and restaurants. Show useful information such as local taxi and limousine contact information.
  • Empower hotel staff by letting them trigger emergency messages or other useful information using their smartphone or tablet.
  • Keep staff informed with employee-facing digital signage screens.
  • Use any media player hardware. You’re not limited to just one type of device. QL supports smart TVs with System-on-Chip technology, Windows PCs, and Google Android devices.
  • Navori Labs also offers its own Android media player, specially designed for reliable and commercial service. The Stix 3700 is a versatile device that can be installed behind any screen, including touch screens. You can even use the Stix 3700 to upgrade outdated Smart TVs. Simply plug it into an available HDMI port and you’re ready to go.

QL product highlights

QL is an essential part of your hospitality messaging system. Reach out to guests where they meet, work, and relax.

  • Use conditional triggering or content playback rules to display any content on-demand.
  • Interrupt current programming to display time-sensitive information such as urgent messages or alerts.
  • Use QL Mobile to trigger content or edit data feeds using your smartphone or tablet. This feature can be extremely useful for on-demand content in hotel convention centers or spas. For example, spa staff can launch videos that describe available services and pricing.
  • Play fully synchronized content across every hotel screen.
  • Display hotel directories and wayfinding information using touch screens so guests can instantly switch from promotional and informational content to wayfinding.
  • Update on-screen information dynamically. Display data from any source. Connect to point-of-sale systems, hotel room booking systems, hotel scheduling systems, event calendars, social media postings and more.

Increase on-site revenue and improve customer service with QL

Having a digital signage system can help you to increase your on-site revenue by offering additional services and information that are relevant to your guests. In this case, the hotel could provide more information about the property, local attractions, restaurants, or events. They could also offer more information about local businesses that might be of interest to their guests.

The use of digital signage also allows hotels to improve customer service by providing real-time information about arrivals and departures (e.g., flight status), as well as what’s happening in the city at any given time (e.g., traffic updates).

transportation status board

Update your screen content from anywhere

Remote management and control allows you to easily update screen content from anywhere. We also offer a scheduling feature that allows you to schedule when content is pushed out to the screens, so for example if you want a different message for breakfast than dinner then we can help with that as well.

You can publish and update content any any time from your desktop or your favorite mobile device!

Maintain communication across the property

Digital signage is a great way to communicate with guests and staff alike. Digital signage can be used in the lobby, at the front desk, in hallways and other areas throughout the hotel. For example:

  • Use digital signage to welcome guests as they enter the building.
  • Use digital signage to promote special events or promotions happening on certain days of the week or month (e.g., “Kids eat free Tuesdays”).
  • Use digital signage to encourage guests to leave feedback via an online survey that will appear when they check out of your hotel (or even while they’re still there—you never know when someone might have something nice or constructive to say!).

Conclusions

The benefits of digital signage are clear, and the technology is advancing rapidly. With advances in data analytics and real-time communication, you can use this technology to increase revenue through personalized messaging based on guest preferences. And with new options like AI-powered content curation, your digital screens will never be outdated again. The possibilities for hotels are endless—and so is the potential impact of these powerful tools!