Government Digital Signage Improves the Public’s Experience

Digital signage is becoming increasingly popular in government facilities. It's easy to understand why: digital signs are versatile, customizable and can be used for a variety of purposes. However, there are some challenges to using digital signage in government facilities that could be holding you back from adopting this technology. For example, some agencies may not have the budget or technical staff to manage their own signage solutions. In this post we'll explore how you can overcome these obstacles so your agency can take advantage of the many benefits digital signage provides.

Government Digital Signage Improves the Public’s Experience

Why do government agencies use digital signage?

For example, digital signage screens are often used for administration and support services. Video walls and multi-screen digital signage installations are now commonplace in command centers and administrative offices. Emergency response services and public utilities rely on these technologies for dashboards and surveillance purposes.

Parks and recreation venues including public swimming pools and sports centers use digital signage for government institutions. Screens installed in strategic locations help the public navigate various buildings and facilities using wayfinding content and touchscreens.

Busy courthouses, public libraries, and tourist information kiosks rely on digital signage screens to inform and guide visitors. These, and other government agencies rely on digital signage technologies to engage with their staff, and the public they serve.

Government digital signage applications need to be decentralized and collaborative. Employees use content management software to create new content and update existing messaging on a daily basis.

The best digital signage solutions for government agencies, like QL, feature user-friendly interfaces that don’t require special skills. In some instances, government agencies need to deal with high staff turnover rates. Having access to a CMS that requires minimal training is especially useful in those instances.

Rapid onboarding is only part of the appeal. QL’s Content Manager UI features an easy-to-use Template Designer app for content creation tasks. Users simply drag and drop content into their layouts to create message boards, wayfinding signs, information screens, and more.

Templates can show any media, playlist, or real-time data feeds. Use it to publish the town’s Twitter feed or the local police’s Facebook messages, then add weather and local news to your custom layout.

Government Signage

How Governments use digital signage

Navori QL software is accessible via the cloud, i.e. managed and hosted by Navori, or self-hosted, managed by the IT department of the government organization. For reasons of confidentiality, users prefer the second option. The software is connected to Active Directory to manage user access and authentication with a high level of security. The CMS software will also be connected to the administration’s internal resources, such as booking schedules for meeting rooms, SAP ERP systems, or business intelligence. These third-party resources can provide data in real-time that the end users integrate into the content or more specifically, into templates.

The communications department positions screens in different areas. Each location manages its own content, while the central organization can also publish its own general content and, if necessary, validate locally-created content created before it is published. Airtime is shared between the central organization and the locally-created content, or even at the level of the screen based on the percentage of airtime specified in the software.

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The administration team creates content that can be intentionally shared between several facilities. The software manages several content libraries at different levels. For example, weather warnings and messages about important events are sent to all screens without exception.

Tag editing for screens is used to link content with a type of virtual activity. For example, security alerts will be sent, without exception, to fire stations, police stations and organizations responsible for public safety, but not to the other locations. The digital signage software must prove versatile enough to easily meet all the needs of a multi-site administration.

Digital signage software creates linkages between the locations operated by the administration: they are interconnected. The content published may be shared or specific to one site or even a screen or display zone.

Many screen types and brands supported

Government agencies and public organizations can end up with all sorts of digital signage hardware. There are LED displays that are often used on building facades or on billboards. Traditional LCD screens and tablets are mounted on walls and hanging from ceilings. Managing all these types of screens and media player devices can be a logistical nightmare.

QL supports all hardware platforms, including System-on-Chip TV screens that have become so popular. SoC screens have media player hardware embedded inside the display which is great for ease of installation. However, you can’t upgrade the media player hardware so they tend to become obsolete.

Navori Labs offers its own external Android media player device. The StiX 3700 is a professional-grade device you can use to upgrade any screen, including SoC screens. Simply connect the StiX 3700 to the screen’s HDMI port to complete the process.

The QL Player software comes bundled with the StiX 3700. It’s also available for most popular SoC screen brands, Windows PCs, generic Android devices, and BrightSign media players. All devices will benefit from a unified platform and a consistent viewing experience.

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Computer vision analytics

Navori Labs has developed its own AI-based computer vision analytics software called AQUAJI.

AQUAJI can perform many useful tasks to support government digital signage systems:

  • Measure visitor’s time spent waiting. This is essential for many government agencies and offices. Track staff performance, identify bottlenecks and determine areas for improvement.
  • Interface AQUAJI with QL to control the content shown to the public based on time spent waiting, or the viewer’s demographic profile (age range or gender).
  • Analyze the profile of your visitors to determine how to best service them.

It’s important to note, AQUAJI does not record any viewer data in compliance with local and international privacy laws.


The best way for government agencies to reach their target audience and improve their experience is by using digital signage. It can help you communicate with people more effectively and efficiently, which will in turn lead to better results. Digital signage software is also cost-effective and flexible, which makes it a great option for government facilities.

Frequently Asked questions

How do I know if digital signage is a good option for my government agency?

Any group or organization that needs to communicate with the public or staff can benefit from digital signage. Eliminate the need for traditional printed signs – Instead, go digital! Display general information and schedules, emergency alerts, and wayfinding for visitors or staff.

What kind of content can I use for my government digital signage?

Display announcements, community updates, schedules, social media updates, and other live information. Include weather forecasts, promote local sporting events, entertainment venues, and more.

Where can government center digital signage be used?
  • Administrative offices
  • Lobbies and hallways
  • Arenas and fitness centers
  • Armed forces recruitment offices
  • City hall
  • Community centers
  • Courthouses
  • Employment centers
  • Interpretation centers
  • Police / Fire and Rescue stations
  • Public health offices
  • Public libraries
  • Public transit offices
  • Vehicle registration centers
  • Waste and recycling centers
Why do government agencies use digital signage?

Digital signage solutions for government agencies have become very important to every aspect of their operations.

For example, digital signage screens are often used for administration and support services. Video walls and multi-screen digital signage installations are now commonplace in command centers and administrative offices. Emergency response services and public utilities rely on these technologies for dashboards and surveillance purposes.