Using Gym Digital Signage to Improve the Member Experience

At its core, a fitness center is a place of community. And you want to be sure your gym members feel welcome when they walk through the door. Digital signage for gyms and fitness centers can help. As a gym owner or manager, you may have had some experience with digital signage already—perhaps you use screens to promote your classes or post announcements about upcoming events. But what about going beyond that?

Gyms are characterized by their large areas and the number of members that frequent them. Quite often, there are few staff members available so it’s sometimes difficult to keep everyone informed and motivated. This is where digital signage comes in.

Fitness center digital signage improves each member’s experience. Screens help gym staff stay in touch with members and keep them informed each time they visit.

QL-powered fitness center digital signage helps you reach your goals.

Digital signage is key to engaging your gym members

Digital signage is a great way to get your message across and engage your gym members. It can be used to create a welcoming environment, which in turn creates a positive experience for your members.

Here are some ideas on how you can incorporate digital signage into your fitness center:

• Create an in-house TV channel that provides information on the latest workouts or exercises, as well as upcoming events like birthday parties and healthy cooking classes.
• Update signs throughout the gym with the latest information about new equipment or products available at the fitness center.

How do gyms and fitness centers use digital signage?

Digital signage screens can range from small tablets to video walls. It’s really about picking the right screen for the application.

Tablets can be used on counters, attached to fitness equipment, or mounted at classroom entrances to display fitness class schedules and room information.

Larger screens and projectors are installed in classrooms for self-service workouts. Fitness routines can be called up via a touchpad or tablet. QL can trigger any content instantly and resume regular programming automatically when the class is finished.

Spas use wall-mounted screens and video walls to provide relaxing content. You can set the mood and help members get the most out of their sessions.

Content automation – Activity booking solutions

QL lets fitness center operators provide specialized services to their members. They can deliver and manage unique content programming on digital signage screens installed in different areas within their facilities.

• Lobbies
• Workout rooms
• Spas and waiting rooms
• Pool change rooms
• Common areas

Each screen uses a media player that communicates with the system’s backend server to show useful information:

• Lists of upcoming events
• Information about each trainer – photos and other relevant details.
• Information about fitness classes – schedules, locations

Share content across multiple sites

Gyms and fitness centers can benefit from sharing content across multiple locations. This is great for building your brand and ensuring uniformity. QL Digital Signage software lets large fitness chains distribute content efficiently and reliably.

QL supports content tagging so only the right content will be shown on the right screen. For example, locations that don’t offer certain services can be excluded from showing certain content. Always present accurate information to your members.

Interactivity

With QL Mobile, fitness center staff can use their own smartphones or tablets to call up any content on demand. They can launch fitness class videos or other unique content instantly with regularly scheduled content resuming when they are done.

QL Mobile can also be used to modify QL Server hosted data feeds. Update fitness center class information and schedules or any other data right from the classroom floor. No more calling up someone at head office for programming changes.

Audience measurement

Advertising is also a big part of a gym’s digital signage experience. QL offers an ad campaign module that helps fitness center operators manage their ads quickly and efficiently. Create media plans and ad projection reports with a few mouse clicks. QL can also interface with third-party ad booking systems so the entire process is automated.

Navori Labs’ AQUAJI marketing analytics platform can exchange data with the QL system to provide useful audience statistics. Filter results by age, gender, and other demographic profiles. Use this data to calculate the Gross Rating Point (GRP) and cost per useful view.

Conclusions

Digital signage for gyms can help in a variety of ways. As a gym owner or manager, you may have had some experience with digital signage software already—perhaps you use screens to promote your classes or post announcements about upcoming events. But what about going beyond that?

There are many benefits of using digital signage in gyms, including:

• Increasing membership sales and retention
• Enhancing the customer experience
• Boosting brand awareness and engagement
• Improving operational efficiency

If you’re looking for ways to take your gym to the next level, consider implementing digital signage. It could be just what you need to give your business a boost.