Grow Your Sales With Supermarket Digital Signage

Supermarket and retail grocery signage lets retailers broadcast in-store promotional campaigns quickly and efficiently. If you're a supermarket or grocery store owner or manager who is considering implementing digital signage, this article is for you.

Grow Your Sales With Supermarket Digital Signage

Digital signage for supermarkets and grocery stores can help businesses attract customers, improve customer satisfaction, and increase sales. By using digital signage, businesses can provide customers with up-to-date information on sales, promotions, and product availability.

Additionally, digital signage can be used to display targeted content to specific customer segments, such as new or loyal shoppers. Supermarkets and grocery stores that implement digital signage can also use the technology to track customer traffic patterns and collect data on customer behavior.

Why you should consider implementing retail grocery signage

  • Digital signage is becoming increasingly popular in grocery stores and supermarkets. There are numerous benefits to implementing digital signage, including increased sales, improved customer experience, and enhanced marketing capabilities.
  • Digital signage can help to increase sales by prompting customers to make impulse purchases. For example, if a customer is waiting in line at the supermarket checkout, they are more likely to see and buy items that are displayed on a digital display nearby. In addition, digital signage can be used to upsell products or encourage customers to purchase items that are on sale.
  • Customer experience is also improved when supermarket signage is digitized. Customers can be provided with information about upcoming sales or promotions, which can save them time and money. In addition, digital screens can be used to display interactive maps of the store layout, making it easier for customers to find what they are looking for.
  • Finally, digitizing supermarket signage enhances marketing capabilities. Supermarkets can use digital screens to target specific demographics with targeted ads and messages. For example, a supermarket could display ads for healthy food items to families with young children. Or, a supermarket could advertise special deals on organic produce to health-conscious consumers. By using digital signage, supermarkets can more effectively reach their target audience and improve their bottom line.

Deploy QL powered digital displays in your store, and watch your profits grow

Successful retailers use the QL digital signage software to create and manage their ads quickly and efficiently. With QL, ads are published to any number of stores in a matter of minutes. You can even generate additional revenue streams from sponsored ads.

Here are some of the benefits you can expect:

  • Encourage impulse buying and grow high-margin sales.
  • Display infotainment content (news, weather, sports, social media, etc.) and reduce perceived wait times at check-outs.
  • Create and manage in-store ads with QL’s built-in advertising campaign feature. Ads are automatically inserted into your programming based on your impression targets.
  • Reduce point-of-purchase signage costs. No more paying for printing, shipping, and handling signs.
  • Eliminate waste. Digital signage content doesn’t need to be disposed of or recycled.
  • Change your messaging based on the time of day or the type of location.
  • Trigger any content or edit data feeds right from the sales floor with QL Mobile on any smartphone or tablet.
  • Manage your players remotely. No third-party app required. Reboot or reset your media players with a single click. Manage and play ambient music in your stores at no additional cost.

It’s time to upgrade your supermarket’s shopping experience with retail grocery signage. See products fly off the shelves and watch your sales grow.

Supermarket Mercator

Product features

Navori Labs’ QL software has everything you need to engage shoppers and motivate your staff:

  • Use QL’s preview reports to see how ads will be inserted into your daily programs. Forecast your future ad impressions.
  • QL’s analytics engine provides a detailed review of all content played on your screens. Quickly download and share reports in Excel format.
  • Use beacons, motion sensors and cameras to trigger targeted content and increase customer engagement. Display ads based on loyalty programs or point-of-sale data.
  • Show content based on conditional playback rules and live data feeds. Display promotions based on current weather observations, stocking levels, social media hashtags, point-of-sale data, and more. Display any kind of data with no programming required.

Frequently Asked questions

What is digital signage for grocery used for?

Digital signage engages shoppers, helps to build brand loyalty, and increases sales. Screens deliver a steady stream of content, like in-store promotions, infotainment, and third-party advertising. The programming is adapted to each department in the store, so shoppers see different content from one area to the next.

How do I know if supermarket digital advertising is a good option for my business?

Digital signage advertising is a great value-added option for any retail business. Even the smallest convenience store can take advantage of digital signage to promote their products and display relevant ads to shoppers. Large grocery stores and supermarket chains benefit even more because they can publish content regionally and adapt the messaging to individual locations.

What kind of content can I use for my supermarket digital signage?

You can display promotional images and videos for in-store items and services, reinforce your brand, and promote your loyalty programs. Engage customers with contests, giveaways, and other attention-grabbing content. Use a mix of video and images with real-time data for more engaging content.

Where can supermarket digital signage be used?

Install screens in each department, at the end of each aisle, and near areas of interest. For example, near the meat and fish counter, or along the freezer aisle. Screens are typically located near the store’s entrance, and behind check-outs to improve product visibility.

Don’t forget the exterior of the store. LED boards are a great option for pylon signs and store façades. When doing so, stores should keep sightlines in mind and follow local municipal regulations.