Watch Navori Inc. Managing Director Jeffrey Weitzman speak about our (Navori and Sony) joint solutions and benefits during the Sony Alliance Partner Tech Talk at InfoComm 2022:
Sony Bravia SoC vs. competing SoC solutions
Many of the leading SoC display manufacturers today insist on creating and maintaining their own unique operating systems to power their SoC displays. While this may provide these manufacturers with perceived competitive advantages, in-fact it is making life very difficult for any software manufacturer to build and maintain compatible, high-performance software solutions.
Android currently powers millions of game consoles, smartphones, tablets, portable media players and “smart” devices like system on chip TVs and other consumer electronics. It’s extremely reliable and efficient, making it especially well-suited for digital signage.
Leading display manufacturers, like Sony, that decide to standardize their SoC display offerings on a popular, non-proprietary operating system like Android, are setting themselves up for success by allowing software companies to more easily develop software natively rather than forcing them to adapt their code to a constantly changing proprietary OS.
Sony’s decision to standardize their SoC displays on Android has allowed Navori and other software manufacturers to stick to their core competencies and deliver native software that outperforms software that must be adapted to the complex and proprietary operating systems being used by other SoC display manufacturers. This decision has allowed Navori Labs to deliver their industry leading, native Android based Digital Signage Player software QL, to Sony in a way that it is guaranteed to outperform competing, non-native Digital Signage software on any SoC platform on the market.
Benefits of QL Player for Sony Bravia displays
Sony’s groundbreaking Cognitive Processor XR takes picture and sound to the next level. It analyzes hundreds of thousands of image elements simultaneously, mimicking human perception. This enables an immersive audiovisual experience that allows viewers to delve deeper into each scene. Combined with our unique OLED panel, the result is uniquely deep, natural HDR images with rich, vibrant colors and the ultimate in pure blacks – complemented by cinema-quality sound straight from the 55″ screen.
The Navori/Sony Digital Signage Solution provides countless benefits to businesses looking to deploy Digital Signage solutions worldwide including:
- A turnkey, professional grade solution co-developed by industry leading manufacturers.
- An out-of-the-box combination of the top performing Android based Digital Signage Player software, certified to run natively on best-in-class Sony SoC displays.
- No complex installation steps requires and no need to purchase external media players and the cables required to connect them to displays.
- Navori QL is easy to learn and use regardless of computer skill level.
- Get up and running in minutes.